Companies from Fortune 500-size to startups use a mobile app to target customers, streamline their processes, provide a service or, increasingly, as the backbone of their entire business. While there is currently a strong push for mobile-first (or even mobile-only) within the business ecosystem, there are a few things to consider before hiring a mobile app developer or writing the check.
Here are five things to consider before kicking off any mobile app project:
1. Identify who will be using your mobile app
Is this app internally-facing or external (meaning customers will see it)? Who are the people using the app and what are the demographics? Who will serve as the admin who can add/delete users and data? Without drilling closely into this question, you might waste money building for whom you think is your user and not who your real target audience is. Don’t fall victim to this – early in the brainstorming process, get all key stakeholders in a room for a discovery workshop to hash out requirements and agree on the direction.