I just finished reading “Social Media Marketing; An Hour a Day,” by Dave Evans and Susan Bratton. As a professional blogger I have embraced all forms of social media and I try to read as much as I can about the topic. I am happy to say that this is one of the best books I have read on this subject.
As the title suggests this resource is about how can maximize various social media platforms by spending just a little bit of time each day. The book is jammed pack with great content, tips and techniques. The book first starts with a basic overview of the various forms of social media, from MySpace, Facebook, LinkedIn and others. The book is written in a conversational tone and it is easy to follow and understand. My wife read it and absorbed it all and she is one of the least technical people I know. The best part of the book is the format. Each chapter starts off with summarizing a key point and then ends with an exercise. This is the first book I have seen that is designed to be a planner and a workbook. It was very helpful to devise a plan and create easy to follow action items to get started.
The one criticism I have, is that there was no discussion of Twitter at all. Instead there was a chapter devoted to Socialvibe. I have never heard of Socialvibe and I just skipped right over that chapter. In closing, I would recommend this book to anyone that is looking to promote and market their product or service over the Internet.