It’s not just Meta that’s leaning into short-form video, with YouTube also looking to encourage more short clips via a new option that will enable creators to convert segments of their existing long-form content into minute-long Shorts variations. As you
Doing What’s Hard Has the Greatest Impact At MozCon’s first in-person event since 2019, SEOs shared what they’ve learned and how they’ve failed. We’ve compiled the breakout themes from day one speakers below in case you missed it or wanted to
Hey, how do you increase the take-up of an already unpopular feature, without overextending your already stretched resources? If you answered ‘increase the price by 67%, without improving the offering in any way’, you may be qualified for Twitter’s product
Put the User First & Success Will Follow MozCon’s speakers continued the momentum of the first day, giving its in-person and virtual audiences lots of ideas to stew on and action items to implement. We’ve gathered more breakout themes from day
YouTube has provided some new answers to key questions about Shorts, its rapidly growing short-form content option, which is now being viewed by over 1.5 billion YouTube users every month. Tagging onto the rise of TikTok, which has compressed audience
Optimize for People and Search Engines On the final day of MozCon 2022, the stage was set with day three speakers ready to take on the following breakout themes head-on: Put the Expertise in E-A-T It’s 2022, are we really still wondering
This could help Pinterest marketers maximize their performance over the coming holiday season. Pinterest has now officially launched real-time analytics elements within Pin Analytics on mobile, which will provide more data on exactly how your Pins are performing at any
Snapchat’s looking to provide more support to an expanded scope of creators via a new ‘Sounds Creator Fund’ which will help emerging independent artists to gain distribution and recognition on the platform, via audio uploads that users can then add
Started a blog but can’t get any readers? Let’s fix that. I started blogging in 2015. From a blog about breakdancing to being a professional content marketer, I’ve learned a lot along the way. In this post, I’ll share the 20 blogging
Instagram’s looking to improve its understanding of how people from marginalized communities use the app, and the challenges that they may or may not experience, via a new survey, in conjunction with YouGov, which will prompt some users to answer
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