Reddit Provides Insights into Halloween Engagement Trends [Infographic]
Reddit Provides Insights into Halloween Engagement Trends [Infographic]

Spooky season is here, and with Halloween coming up in just over a week’s time, there are big opportunities for themed tie-ins and posts to help boost your social media engagement and branding efforts. And one platform you may not

Should You Target Zero-Volume Keywords? It Depends
Should You Target Zero-Volume Keywords? It Depends

If your keyword tool says nobody’s searching for a keyword, should you bother targeting it? Although the obvious answer is “no,” there’s been a lot of chatter about the benefits of targeting zero-volume keywords among SEOs. So what gives? Is there

How to Host an Instagram Giveaway: A Step-by-step Guide
How to Host an Instagram Giveaway: A Step-by-step Guide

If you want to grow your following on Instagram, hosting a giveaway can be one of the most effective tactics. With the right strategy, you can reach thousands of potential new followers — all while building a stronger sense of

Snapchat Posts Mixed Results in Latest Earnings Update
Snapchat Posts Mixed Results in Latest Earnings Update

Snapchat has shared its latest performance update, reporting an increase in users, but slower ad growth as a result of ongoing challenges in the digital ads market. It’s a mixed report – first off, on users: Snapchat added 16 million