What Is Topical Authority in SEO & How to Build It
What Is Topical Authority in SEO & How to Build It

Imagine if your website (or clients) could rank for every single keyword related to a desired niche. Enter topical authority. Now imagine that you could even achieve this with no link building. If some people in the SEO world are

5 Minutes With Herschel Supply’s Brand Experience Manager, Laura Ingham
5 Minutes With Herschel Supply’s Brand Experience Manager, Laura Ingham

Vancouver-based lifestyle brand Herschel Supply is a pioneer when it comes to good social strategy. With over 1M followers on Instagram alone, the design-driven accessories brand has successfully built a cult following with international appeal. In this edition of 5

TikTok Expands Test of Downvotes for Video Replies, Adds New Prompts to Highlight its Safety Tools
TikTok Launches Automated ‘Smart Performance Campaigns’ to Boost Ad Performance

TikTok’s looking to make it easier for advertisers to maximize their results in the app, with a new, automated ad process called Smart Performance Campaigns, which essentially requires you to put your trust into TikTok’s machine learning systems for full

How to Promote Your Blog: 7 Proven Strategies
How to Promote Your Blog: 7 Proven Strategies

Search for “how to promote your blog,” and you’ll see hundreds of strategies. But not all of them work. Believe us—we’ve tried them. These are the seven that have worked for us. 1. Build share triggers into your content People are more