#2: Brand Trust Millennials are much more trusting of companies. According to 2020 Salesforce research, 50% of Millennials say they trust brands and businesses compared to 42% of Gen Z. That being said, they still want the company’s values to
Facebook continues to shift away from news content, in preference for entertaining video (ala TikTok), with the announcement that it will be retiring its Instant Articles offering in April next year. Originally launched in 2015, Instant Articles were designed to
What is Content Marketing? Content marketing is a top-of-funnel tactic that’s typically used to reach new audiences, raise awareness, and generate leads. It’s an especially effective tactic because it taps into what an audience is already searching for and consuming.
With tweet editing, the most requested social media feature of all-time, recently added to Twitter’s Twitter Blue subscription offering, you would expect there to have been a big jump in Blue subscribers over the last week or so, right? Looking