Helpful Content Update Analysis: Don't Do Anything Yet
Helpful Content Update Analysis: Don’t Do Anything Yet

Helpful content … helps people, 8 years ago I had a vision, let’s start interviewing our clients’ customers as they went through our site’s content and our competitors’ sites. While we might only record 8 customers, we always learned things

12 SEO KPIs You Should (And Shouldn't) Track
12 SEO KPIs You Should (And Shouldn’t) Track

SEO KPIs (key performance indicators) are the most important SEO metrics that are closely tied to business growth. They determine the actions you take, so you should choose the KPIs wisely. In this article, we’ll go through 12 common SEO

The Number of Hashtags You Should Use on Instagram, According to 18M Posts
The Number of Hashtags You Should Use on Instagram, According to 18M Posts

How to Find the Right Hashtags for Your Brand  Our data findings are clear: the more hashtags you use, the better.  However, using the right hashtags for your account is key. Every hashtag you use should be relevant to your

Snapchat Says that Even Basic AR Executions Can Drive Audience Response
Snapchat Says that Even Basic AR Executions Can Drive Audience Response

The use of AR is growing, with Snapchat reporting that over 250 million of its users – or 72% of its active user base – engage with AR elements in the app every day. As AR technology continues to evolve,