Meta Publishes New Video Planning Guide for Marketers
Meta Publishes New Video Planning Guide for Marketers

Video is the most engaging content format on social media, with short-form video quickly rising as the key communication and connection medium, across virtually all networks. That means that you need to be integrating video into your digital marketing strategy,

The Pros and Cons of Influencer Marketing for Your Brand [Infographic]
The Pros and Cons of Influencer Marketing for Your Brand [Infographic]

Are you considering investing in an influencer marketing campaign for your business? Want to know the positives and negatives of using influencers on social media? Shane Barker shares the pros and cons of influencer marketing in this infographic. Barker covers the

TikTok Updates Ad Policies to Limit Unwanted Exposure Among Younger Users in Europe
TikTok Looks to Reassure US Authorities that US User Data is Not Being Shared with the CCP

After an FCC Commissioner called on Apple and Google to ban TikTok from their app stores last week, due to concerns that the app could be used as a surveillance tool, of sorts, by the Chinese Government, TikTok has sought

How We Used a Video Course to Promote Ahrefs (And Got 500K+ Views)
How We Used a Video Course to Promote Ahrefs (And Got 500K+ Views)

Creating and selling educational courses can be a lucrative business. But if you already have a product to sell, you can actually use courses as a marketing tool. Back in 2017, about two years after joining Ahrefs, I decided to