The Social Media Manager Role is Evolving, as New Marketing Practices Take Shape [Infographic]
The Social Media Manager Role is Evolving, as New Marketing Practices Take Shape [Infographic]

Do you want to pursue a career in social media marketing? Are you looking to hire a social media manager to upscale your business’ marketing growth? Regardless of your goal, you need to understand what it truly takes to be

SEO vs. SEM: What’s the Difference?
SEO vs. SEM: What’s the Difference?

Both SEO and PPC are ways to market your business in search engines. So both are types of search engine marketing (SEM). In this guide, you’ll learn how to create a winning SEM strategy to drive more traffic to your…

LinkedIn's 'Funny' Reaction Looks to be Getting Closer to Release
LinkedIn’s ‘Funny’ Reaction Looks to be Getting Closer to Release

Get ready to express yourself in a new way on LinkedIn, with its ‘Funny’ reaction getting closer to release. As you can see in this image, posted by app researcher Nima Owji, LinkedIn’s looking to expand on its current reactions

How to Measure SEO ROI (Incl. 6 Challenges of Calculating It)
How to Measure SEO ROI (Incl. 6 Challenges of Calculating It)

SEO ROI (return on investment) estimates the business value of all SEO activities in contrast to their cost. It’s one of the most common topics any SEO consultant or manager has to address when it comes to allocating marketing budgets and