Twitter Announces New, Exclusive Video Content Partnerships at NewFronts 2022
Twitter Announces New, Exclusive Video Content Partnerships at NewFronts 2022

Twitter has announced a new slate of premium video content deals at its NewFronts 2022 presentation, including partnerships with E! News, Conde Nast, the WNBA and more. Twitter’s premium video content offers opportunities for advertisers to reach engaged audiences around

TikTok Expands Test of New 'Friends' Tab, Replacing 'Discover'
TikTok Expands Test of New ‘Friends’ Tab, Replacing ‘Discover’

You may have noticed a change to your TikTok tabs in recent weeks. Some users have reported that the ‘Discover’ tab has changed to a new ‘Friends’ tab instead, which is a showcase of videos posted by your connections, as

WhatsApp's Doubling the Size of Group Chats in the App
WhatsApp’s Doubling the Size of Group Chats in the App

WhatsApp has launched the first stage of its new Communities roll out, with Reactions now available in group chats, and users now able to send files within WhatsApp up to 2GB in size at a time, up from its previous

Meta Shares New 'Culture Codes' to Help Advertisers Improve the Performance of Their Promotions
Meta Shares New ‘Culture Codes’ to Help Advertisers Improve the Performance of Their Promotions

As social media usage evolves, so too do usage trends, and the content types that people find the most engaging, and more enticing in social apps. Initially, in the early days of Facebook and Twitter, brands effectively saw social media