Snapchat Adds New 'Custom Landmarkers' to Build Location-Linked AR Experiences
Snapchat Adds New ‘Custom Landmarkers’ to Build Location-Linked AR Experiences

Snapchat’s adding another way for marketers to utilize its AR Landmarks feature, with a new Custom Landmarkers option in Lens Studio that will enable anyone to create a location-locked AR experience. As explained by Snap: “In 2019, we started with

Google Launches New 'Related Search for Content' Ads to Help Improve On-Site Engagement
Google Launches New ‘Related Search for Content’ Ads to Help Improve On-Site Engagement

Google has added a new ad unit to its AdSense suite, with ‘Related Search for Content’, which aims to help drive users to more related elements on your site. As you can see here, the new ad unit essentially works

When Universal Analytics Will Officially Stop Collecting Data
When Universal Analytics Will Officially Stop Collecting Data

Google has put deadlines in place for all users to switch to Google Analytics 4: As of July 1, 2023, all standard Universal Analytics properties will no longer collect data Properties with GA360 enabled, will continue to collect data through

How to Handle Out-of-Stock Products
How to Handle Out-of-Stock Products

Though it’s a joke in the SEO community, “it depends” is really the answer when dealing with out-of-stock products on e‑commerce websites. There are many situational decisions, with each having trade-offs, when it comes to SEO and user experience. Many