What They Are and How to Get Search Traffic From Them
What They Are and How to Get Search Traffic From Them

People often say that long-tail keywords are easier to rank for and convert better. But is this actually true? It depends. There are two different types of long-tail keywords, and some are no easier to rank for than their short-tail

TikTok Announces Fundraising Initiatives for Giving Tuesday, $7m in Direct Donations for Mission-Driven Organizations
TikTok Announces Fundraising Initiatives for Giving Tuesday, $7m in Direct Donations for Mission-Driven Organizations

TikTok has announced a new series of live-stream fundraisers as part of an expanded Giving Tuesday push, which will also see the platform allocate $7 million in direct donations to various organizations. As explained by TikTok: “On GivingTuesday (November 30th),

11 Powerful Content Marketing Ideas for 2021 (With Examples)
11 Powerful Content Marketing Ideas for 2021 (With Examples)

There’s only so much time in a day, and you want to be sure you’re spending your content efforts wisely. Here are 11 powerful content marketing ideas you can start today: Publish a 10X guest post Do a tweetstorm Create a newsletter

Instagram Tests Longer Videos in Stories, New Stories-to-Reels Links, as Part of Broader Video Integration
Instagram Launches Live Test of Longer Videos in Stories

After it was spotted in testing last month, Instagram has now officially launched a live test of 60-second videos in Stories, which will mean that longer video clips will no longer be split into 15-second segments, and played across various