Day: September 28, 2021

The Wall Street Journal’s ‘Facebook Files’ report, which details various leaked insights from inside Facebook HQ, has certainly sparked a whole new range of concerns for The Social Network. Among the various issues outlined in the multi-part investigation was the

PPC (Pay-Per-Click) marketing is a form of online advertising where advertisers pay a fee each time someone clicks their ad. We all encounter these ads daily. Search ads are the most common ad format in PPC marketing: Display ads also fall

Facebook’s testing another way to provide more context on paid promotions, this time via a horizontal scrolling display of additional information below the ad image display. As you can see in this example, some users are now seeing additional advertiser