12 Ways to Optimize Your Content Marketing Performance [Infographic]
12 Ways to Optimize Your Content Marketing Performance [Infographic]

In a world increasingly dominated by personalized algorithms, customers are growing to expect that sales flows will also be individualized for them, and cater to their specific needs. Which, with more and more automation tools available, is also increasingly possible,

Australian High Court Ruling Could See Media Outets Held Legally Accountable for their Facebook Posts
Australian High Court Ruling Could See Media Outets Held Legally Accountable for their Facebook Posts

A new legal ruling could have major implications for how news content is shared online, and ensuring less sensationalism in Facebook posts, specifically, which have been designed to trigger maximum response. Last week, the Australian High Court upheld a ruling