About The Author Matthew is the VP of Marketing at HubSpot and a partner at Traffic Think Tank. He’s the founder of The Coin Offering, an educational website focused on blockchain technology, and the co-host of The Decrypting Crypto Podcast.
These people are all leads. Some of them will upgrade and become paying customers. In this guide, you’ll learn how to generate leads for your business. But first, some fundamentals… A lead is anyone who has expressed interest in a
Social media is a great tool for keeping brands connected to their customers, but it can also be a powerful driver of direct sales activity. Do you use social media to attract customers and increase sales? If so, have you
Only targeting Search Volume metrics puts a limitation on business growth and the ability to achieve conversion goals. Although Search Volume, also known as Monthly Search Volume (MSV), is a good indicator of a topic’s popularity, it does not mean