This post was written by: Kim Dougherty and Leah Hillegas. COVID-19 instilled a heightened sense of uncertainty, ultimately resulting in shifts in general life behavior. To cope with this sense of uncertainty, people have sought out advice, from therapists, and
While TikTok has seemingly stolen some of its thunder of late, Instagram still remains a key focus for marketers – and rightly so. The platform now has more than a billion active users, while Instagram Stories alone sees more than
LinkedIn has published its latest Transparency Report, which provides an overview of content removals, Government information requests and spam/fake profile actions that the platform took over the last six months of 2020. And there are some interesting trend notes here
“Successful SEO is not about tricking Google. It’s about ‘partnering’ with Google to provide the best search results for users.” Google’s search algorithms are always evolving, and for those creating brand content, it’s important to have an understanding of the
Are you looking for ways to improve your email marketing strategy? Personalizing your messaging can be a great way to boost customer loyalty and retention. The team from CleverTap share their tips for success in this infographic. They break things down
It seems that Facebook is still taking inspiration from other platforms as it looks to thwart the rapid ascension of TikTok. Last November, Snapchat launched its take on the short-form video trend, called Spotlight, which is a feed of short,
Twitter continues to ramp up its creator monetization focus with the addition of a new option that will enable users to create ticketed Spaces events, providing another means to generate revenue from your on-platform efforts. As you can see here,
With the vaccine roll-out now well underway, many people are now looking to get out socially once again, which has sparked a resurgence in excitement around upcoming movies, music festivals, sports, etc. That enthusiasm is reflected in the latest Twitter
A few months ago, I found myself in a full leg brace following knee surgery. Everyday things I took for granted (like sitting in a chair!) suddenly became very challenging. There are a handful of particularly stressful moments I remember
This is a handy explainer for those who keep wondering why Facebook’s ad review process takes so long at times, or why your latest Facebook ad got rejected. This week, Facebook has published a new overview of its ad review
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