Thanking My Team for the Year We Turned Away Millions of Dollars
Thanking My Team for the Year We Turned Away Millions of Dollars

This is my first attempt at writing a blog … To be honest, I never really thought I had enough interesting things to say to fill a screen, but knew this story had to be told. While I’m big on

The Complete Guide for Beginners
The Complete Guide for Beginners

In the last three years, we’ve published: Of course, I’m far from the only person responsible for this output. But I think it’s safe to say that our team knows a thing or two about successfully creating and scaling content.

15 Types of Content to Post on Social Media to Keep Your Feed Fresh [Infographic]
15 Types of Content to Post on Social Media to Keep Your Feed Fresh [Infographic]

Looking for new, creative content ideas to share across your social media feeds? You’re not alone. Creative block is normal for social media marketers to experience. If you’re looking for fresh social media content, the team at Red Website Design shared

Conversion Tracking in a World Without Cookies
Conversion Tracking in a World Without Cookies

This post was written by: Sara Vicioso and Emma Welcher. Balancing Measurement Needs While Respecting User Privacy Measurement is a fundamental component of digital marketing used to determine ROI across media channels, gain insights on creative messaging and testing, understand

Facebook Adds New 'Optimize Text Per Person' Option for Automated Ad Customization
Facebook Adds New ‘Optimize Text Per Person’ Option for Automated Ad Customization

Here’s a new consideration for your Facebook ads. Facebook is now rolling out a new option in the ad set-up process called ‘Optimize Text Per Person‘, which, when activated, will choose whether to highlight the primary caption, the headline or

Facebook Tests New Reels and Rooms UI, Integrated Into the Facebook Stories Panel
Facebook Tests New Reels and Rooms UI, Integrated Into the Facebook Stories Panel

Facebook may be close to giving Instagram Reels exposure a significant boost, by integrating a new Reels clips display directly into the Facebook app, as it seeks to combat the continuing rise of TikTok.  As you can see in this

LinkedIn Publishes New Digital Magazine of Business Growth Tips
LinkedIn Publishes New Digital Magazine of Business Growth Tips

With the ongoing vaccine roll-out gradually leading to new signs of hope for a return to normal life, many businesses are now preparing for the next stage, and a ramp-up in activity as new opportunities arise.  In alignment with this,

Facebook Publishes New Report on the Evolution of eCommerce, and Strategic Considerations
Facebook Publishes New Report on the Evolution of eCommerce, and Strategic Considerations

Facebook has published a new report which looks at how consumer habits have changed as a result of the pandemic, and the key trends that are driving the big shifts in how people find and purchase products, including increased mobile

LinkedIn Publishes New Mini-Guide to its Ad Targeting Options
LinkedIn Publishes New Mini-Guide to its Ad Targeting Options

Are you considering LinkedIn ads for your promotional efforts in 2021? If you are, then this guide is for you – LinkedIn has published a new, 14-page mini-overview of its various ad and audience targeting options, which could help provide

YouTube Provides Key Tips on How to Build Your Channel Audience
YouTube Provides Key Tips on How to Build Your Channel Audience

YouTube has posted a new video which provides some key tips on how to build your audience in the app, and sustain performance over time. The tips come from Rachel Alves, who currently works as a Product Manager for Recommendations