In times of isolation and uncertainty, people are turning to the web more than ever to find answers and solutions. As marketers, our audience’s needs are evolving quickly – sometimes daily – as they react to the latest updates.
💡 Get an unapologetic playbook from two industry leaders on how to approach marketing through times of uncertainty.
Learn the best ways to approach your marketing strategy based on where your business falls: Directly Harmed, Directly Benefiting, and Indirectly Affected.
Hear about The Three Waves of Impact: Nothing but COVID, Transition to Life Online in a Recession, and The New Normal — including how to approach each one as it relates to your messaging and brand storytelling tactics.
Part I: Opportunities to Change with the Times
Part II: How to Find Out What’s Changing, for Whom, and How
Get an unapologetic glimpse into how Wil handles budget cuts — arm yourself (and your team!) with data-informed insights to make smarter marketing decisions.
You’ll learn how to use search marketing data to improve UX and identify how your customer’s language might have changed, and which sources you can turn to for decision-making during these changing times.
Part IV: What Google Knows vs What the Marketer Shows
Part V: How is Your Customers’ Language Changing?
Part VI: Using Search to Improve Customer Experiences
Reddict Scrape Reveals 5 Themes of Audience Concerns by Teresa Lopez