What It Is and How to Do It
What It Is and How to Do It

Market research is a process of gathering, analyzing, and interpreting information about a given market. It takes into account geographic, demographic, and psychographic data about past, current, and potential customers, as well as competitive analysis to evaluate the viability of

YouTube Adds New Analytics Options to Provide More Context on Memberships, Revenue and More
YouTube Adds New Analytics Options to Provide More Context on Memberships, Revenue and More

YouTube has added a range of new analytics tools to help provide creators with more insight on the performance of their uploads, channel membership growth, specific revenue impacts, and more. First up is new Members’ insights, which displays total and active members

LinkedIn Tests New 'Dark Mode' in its Desktop App
LinkedIn Tests New ‘Dark Mode’ in its Desktop App

It seems a little behind the times, but LinkedIn is currently testing a new ‘Dark Mode‘ display option for its desktop app, which, as it sounds, would make the app much darker, and predominantly black, based on this new example.

LinkedIn Shares New Insight into the Most In-Demand Marketing Roles and Skills [Infographic]
LinkedIn Shares New Insight into the Most In-Demand Marketing Roles and Skills [Infographic]

LinkedIn has shared some new insights into the evolving marketing employment landscape, and the key skills in demand among brands looking for new marketing and advertising staff. And interestingly, LinkedIn’s data shows that, despite the pandemic, marketing roles have been increasingly

People of Seer: Meet Jennifer Hester
People of Seer: Meet Jennifer Hester

Welcome to our very first People of Seer! In this series, you’ll get to meet our team and learn about what makes them the best around (in our humble opinion). 💡 Jennifer Hester, Sr. SEO Associate & Animal Whisperer  

WhatsApp's New Privacy Policy Update Faces Resistance in India, Europe
WhatsApp Softens Approach to Privacy Policy Update Amid Rising Pressure from Indian Regulators

It seems that WhatsApp’s second attempt to implement its new privacy policy update isn’t going much better than the first – and now, the company appears to have watered down the change entirely, as it seeks to placate concerns around

What is Organic Search? Everything You Need to Know
What is Organic Search? Everything You Need to Know

Organic search refers to the non-paid search results from a search engine. These results can’t be bought or influenced by advertisers; they’re the ones the search engine deems most relevant to the user’s search query. In this guide, we’ll cover: What types

Facebook Announces New Features and Support Initiatives for Pride Month
Facebook Announces New Features and Support Initiatives for Pride Month

June is Pride Month, and Facebook has announced a range of new in-app features and tools to help users participate in the event, as well as new support initiatives to help provide guidance and advice for the LGBTQ+ community. First

Twitter's Coming 'Twitter Blue' Subscription Offering Is Slowly Taking Shape
Twitter’s Coming ‘Twitter Blue’ Subscription Offering Is Slowly Taking Shape

While Twitter recently re-opened public applications for profile verification, most users likely won’t meet the updated criteria, and won’t be able to get that coveted blue tick by their username. But there may soon be another way to highlight your

Twitter Pauses Public Requests for Profile Verification, Just a Week After Re-Launch
Twitter Pauses Public Requests for Profile Verification, Just a Week After Re-Launch

I mean, what did they think was going to happen? Last week, Twitter announced that it was re-opening public requests for profile verification, which have been on pause since 2017 due to confusion around the process, and what, exactly, its