How to Find Fulfillment in your Job Using the Drainers & Drivers Exercise
How to Find Fulfillment in your Job Using the Drainers & Drivers Exercise

Just because you can do a job doesn’t mean you should. This was my Director’s response when I asked to take a step backwards (hierarchically-speaking) in my career. I had been promoted to a management position and had been hustling

Facebook Implements More Automated Ad Targeting to Counter Data Lost via Apple's ATT Update
Facebook Implements More Automated Ad Targeting to Counter Data Lost via Apple’s ATT Update

With the impacts of Apple’s new app tracking update still rippling through the digital advertising sector, Facebook is working to counter the data loss impacts wherever it can, in order to ensure that its ad products continue to generate strong

Twitter Expands Access to Professional Profiles and Ticketed Spaces
Twitter Expands Access to Professional Profiles and Ticketed Spaces

Twitter’s looking to keep its foot on the development accelerator, with the expansion of two new projects that will provide more opportunities for brands and creators in the app. First off, Twitter is now inviting more businesses to apply for

Reddit Launches New Updates for its Ad Platform, Including Bid Recommendations
Reddit Launches New Updates for its Ad Platform, Including Bid Recommendations

Reddit continues to refine its ad tools with a new update to its ad creation platform, including bid recommendations, improved editing functionality and enhanced system performance. First off, on bid recommendations – now, when you set up your Reddit ads

How to Use Google Analytics 4 for Beginners [2021 Guide]
How to Use Google Analytics 4 for Beginners [2021 Guide]

Building a successful website without data is hard. Really hard. Like doing a tightrope walk blindfolded, it is possible—but it’s way easier with the lights on. Enter Google Analytics. Google Analytics turns on your website’s metaphorical lights to reveal who’s

LinkedIn Shares New Insights on the Benefits of a Combined 'Brand and Demand' Approach [Infographic]
LinkedIn Shares New Insights on the Benefits of a Combined ‘Brand and Demand’ Approach [Infographic]

Should you focus on building your brand on social, or driving direct response? Each element has its place, but according to LinkedIn, it’s branding that will deliver the best results in the long run – so long as you take an

12 Ways to Optimize Your Content Marketing Performance [Infographic]
12 Ways to Optimize Your Content Marketing Performance [Infographic]

In a world increasingly dominated by personalized algorithms, customers are growing to expect that sales flows will also be individualized for them, and cater to their specific needs. Which, with more and more automation tools available, is also increasingly possible,

Australian High Court Ruling Could See Media Outets Held Legally Accountable for their Facebook Posts
Australian High Court Ruling Could See Media Outets Held Legally Accountable for their Facebook Posts

A new legal ruling could have major implications for how news content is shared online, and ensuring less sensationalism in Facebook posts, specifically, which have been designed to trigger maximum response. Last week, the Australian High Court upheld a ruling

Pinterest Tests New Full-Screen, Vertical Scrolling Feed for Pin Discovery
Pinterest Tests New Full-Screen, Vertical Scrolling Feed for Pin Discovery

It seems that Pinterest is the latest social media app looking to lean into the TikTok-inspired trend of a scrolling, vertical feed of content, with a new ‘Watch’ mode being tested for Pin discovery. As you can see in this

Court Rules that Apple Must Allow Alternate In-App Payment Options, Paving the Way for New Monetization Options
Court Rules that Apple Must Allow Alternate In-App Payment Options, Paving the Way for New Monetization Options

The long-running Apple versus Epic Games legal saga may not have grabbed your attention, given the various technical complexities involved, and the stakes really only relating to major companies seemingly making more money from their efforts. But there is a