YouTube’s Looking to Provide Direct Monetization for Shorts, a Big Shift in the Short-Form Content Battle
YouTube’s Looking to Provide Direct Monetization for Shorts, a Big Shift in the Short-Form Content Battle

Could this be a killer blow for TikTok and its short-form video leadership? That might sound like an extreme take, but YouTube, via YouTube Shorts, is ramping up its pitch for top short-form creative talent, with The New York Times

Later Just Hit 50K Followers on TikTok. Here's How We Did It
Later Just Hit 50K Followers on TikTok. Here’s How We Did It

#1: Understand the Assignment  When Later first joined TikTok, we quickly realized that the highly-curated world of Instagram wouldn’t translate.  With fewer filters and more fast-moving trends, we knew we needed to post content that felt authentic, but TikTok was

YouTube Tests New Channel Content Personalization to Help Maximize Viewer Engagement
YouTube Tests New Channel Content Personalization to Help Maximize Viewer Engagement

YouTube’s looking to provide more ways to engage channel visitors, by customizing the way that your uploaded content is displayed based on each users’ preferences.   For example, YouTube’s currently developing separate tabs for ‘Videos’, ‘Shorts’ and ‘Live’ uploads, segmenting

How to Schedule Pins on Pinterest in 2022
How to Schedule Pins on Pinterest in 2022

Pinterest Scheduling Best Practices  Using a Pinterest scheduler is an effective way to grow on the app and drive clicks.  However, there’s a big difference between a good Pinterest scheduling strategy, and a great one. Here are our four top

LinkedIn Looks to Improve Messaging Interactions with ‘Focused Inbox’, Adds New Sales Analytics Tools
LinkedIn Looks to Improve Messaging Interactions with ‘Focused Inbox’, Adds New Sales Analytics Tools

LinkedIn’s looking to help members better manage their LinkedIn inbox, by filtering out more of the junk, with a new ‘Focused Inbox’ UI, which will essentially re-route less valuable messages into an ‘Other’ tab in your LinkedIn message stream. As

TikTok Shadowban: What It Is and How to Avoid One
TikTok Shadowban: What It Is and How to Avoid One

What Causes a TikTok Shadowban? Much like in baseball, there are a set of rules and regulations you must follow in order to play ball (and win big) on TikTok. Enter: TikTok’s community guidelines. And while TikTok has yet to

YouTube Adds New Option to Reply to Video Comments with Shorts
YouTube Adds New Option to Reply to Video Comments with Shorts

YouTube’s added a new way for creators to engage with their community via Shorts, with a new option to create a Shorts clip based on a comment posted on your videos. As you can see in this example, the new

TikTok Takes on YouTube With New 10 Minute Video Length
TikTok Takes on YouTube With New 10 Minute Video Length

Why Is TikTok Increasing Video Length?  In a statement to TechCrunch, TikTok shared they hope the newly increased limit will “unleash even more creative possibilities for our creators around the world.” TikTok has been gradually upping video limits over the

Meta Scales Back NPE Team as it Looks to Strengthen its Short-Form Video Approach
Meta Scales Back NPE Team as it Looks to Strengthen its Short-Form Video Approach

In a move that will surprise pretty much no one, given the company’s broader cost-cutting efforts, Meta has confirmed that it will be scaling back its NPE – or ‘New Product Experimentation’ team – which had been focused on tapping

The 5 Most Powerful Influencers on the Internet
The 5 Most Powerful Influencers on the Internet

Forbes Top Creator #5: Emma Chamberlain, @emmachamberlain An early adopter of YouTube vlogging, we’ve practically watched Chamberlain grow up. Known for documenting her caffeinated experiments, travel vlogs, and vintage clothing hauls, the 21-year-old has amassed a dedicated following of over