5 Top Content Marketing Tips for Brands and Businesses
5 Top Content Marketing Tips for Brands and Businesses

What is Content Marketing? Content marketing is a top-of-funnel tactic that’s typically used to reach new audiences, raise awareness, and generate leads. It’s an especially effective tactic because it taps into what an audience is already searching for and consuming.

Data Suggests Twitter Blue Take-Up Hasn’t Significantly Increased Since the Addition of Tweet Editing
Data Suggests Twitter Blue Take-Up Hasn’t Significantly Increased Since the Addition of Tweet Editing

With tweet editing, the most requested social media feature of all-time, recently added to Twitter’s Twitter Blue subscription offering, you would expect there to have been a big jump in Blue subscribers over the last week or so, right? Looking

New! Instagram Stories Link Stickers Are Now Available to Everyone
New! Instagram Stories Link Stickers Are Now Available to Everyone

3 Tactics to Drive More Traffic With Instagram Story Link Stickers Instagram story link stickers are still fairly new to everyone, and as with any new feature, there’s always an adjustment phase. Here are three ways you can boost clicks

Meta Launches New Avatar Fashion Items as Questions Are Raised Over Its ‘Faked’ VR Avatar Legs
Meta Launches New Avatar Fashion Items as Questions Are Raised Over Its ‘Faked’ VR Avatar Legs

You’d think, given the various questions and controversies around Meta’s metaverse avatars, that it’d probably want to reduce the focus on them for the time being, just till things start to take more shape. But that’s evidently not the approach

How to Build a Keyword Strategy [Free Template]
How to Build a Keyword Strategy [Free Template]

Building a keyword strategy is the process of deciding what keywords to target and prioritize in organic search. There are many ways to do it, but all methods pretty much boil down to finding keywords that:  Potential customers are searching

How to Use the Text-to-speech Feature on Instagram Reels
How to Use the Text-to-speech Feature on Instagram Reels

3 Ideas for the Text-to-speech Feature on Instagram Reels Instagram’s text-to-speech feature opens up tons of opportunities to get creative on Reels – especially if you’re a brand or creator.  #1: Highlight the Benefits of Your Products  An easy and

Musk’s Twitter Offer Still Being Questioned as Equity Partners Look to Exit the Deal
Musk’s Twitter Offer Still Being Questioned as Equity Partners Look to Exit the Deal

Just when you thought that the Elon Musk Twitter takeover deal was all done and dusted, yet another potential loophole has been uncovered still lurking in the mix. According to a new report from Insider, many of Musk’s equity partners,

How to Make Money on TikTok
How to Make Money on TikTok

How to Make Money on TikTok as a Business TikTok is becoming a huge player for generating leads and driving sales – from its ability to reach thousands of people to its new e-commerce features.  Here are three ways your

Instagram’s Working On New ‘Achievement’ Badges to Incentivize Reels Creators
Instagram’s Working On New ‘Achievement’ Badges to Incentivize Reels Creators

Sometimes, you see one of big social apps copying another, or trying out some new, engagement baiting feature, and your immediate response is just like… ugh. Apparently, based on a new finding by app researcher Alessandro Paluzzi, who regularly picks

How to Hire Freelance Writers in 5 Steps (Ahrefs' Process)
How to Hire Freelance Writers in 5 Steps (Ahrefs’ Process)

If you’ve ever tried to hire freelance writers, you probably ended up with thousands of applications. This usually leads to you asking yourself two questions:  How do I choose the best ones? How will I even have time to filter through