New Report Looks at Representation and Gender Diversity in Social Platform Leadership [Infographic]
New Report Looks at Representation and Gender Diversity in Social Platform Leadership [Infographic]

Representation and equality are important elements in the modern workforce, and that’s arguably even more critical within corporate and organizational boards and management teams, as it ensures more inclusive perspective in guiding the direction for future projects and initiatives. Various

What It Is & How It Works
What It Is & How It Works

The AARRR metrics framework, also called pirate metrics or the AARRR funnel, is a set of metrics used to track and influence critical user behavior that can lead to business growth. The acronym stands for acquisition, activation, retention, referral, and

Meta's NPE Group has Released Another New App, This Time Focused on Managing To-Do Lists
Meta’s NPE Group has Released Another New App, This Time Focused on Managing To-Do Lists

Meta’s New Product Experimentation (NPE) team, which recently announced a shift in focus for its approach, has released yet another new app experiment, with its ‘Move’ app designed to help organize group tasks, with in-app rewards for participants. As described

Canonical URLs: What Are They and Why Are They Important?
Canonical URLs: What Are They and Why Are They Important?

What Is a Canonical URL? First implemented by Google in 2009, canonical URLs and tags are a technical solution used by webmasters to help search engines identify the original or master copy of a web page. By utilizing a canonical

How to Become a Successful Content Creator
How to Become a Successful Content Creator

I am a content creator. I create content—mainly blog posts—for the Ahrefs blog, which generates around ~300,000 visits per month (from Google alone). How did I become a content creator for such a popular blog? Well, I’ll talk about it later

Twitter is Working on a New Podcast Tab to Facilitate Discovery and Engagement
Twitter is Working on a New Podcast Tab to Facilitate Discovery and Engagement

Twitter looks set to make podcasts a much bigger focus in the app, with a new test underway that would provide a dedicated tab for podcasts, reachable via both in the side and lower function bars of the app. As

Ask an Influencer: How Can Brands Leverage UGC for Marketing?
Ask an Influencer: How Can Brands Leverage UGC for Marketing?

User Generated Content (“UGC”) is one of today’s hottest topics in digital marketing. Taking content created by customers (organic UGC) or influencers (influencer UGC) and repurposing it for the company to advertise, has skyrocketed in popularity. The days of spending millions

Here's Why You Should Prioritize Internal Linking in 2022
Here’s Why You Should Prioritize Internal Linking in 2022

Internal linking features in most SEO strategies, but the reality is it’s rarely prioritized highly enough. SEOs often focus on other tactics while failing to realize the true potential that internal linking offers to move the needle on keyword rankings.

Meta Releases New 'Widely Viewed Content' Report for Facebook, Which Continues to be a Baffling Overview
Meta Releases New ‘Widely Viewed Content’ Report for Facebook, Which Continues to be a Baffling Overview

Safe to say that Meta’s efforts to refute the idea that Facebook amplifies divisive political content are not going exactly as it would have hoped. As a quick recap, last year, Facebook published its first ever ‘Widely Viewed Content’ report

A Complete B2B SEO Strategy Guide for 2022
A Complete B2B SEO Strategy Guide for 2022

If you own a business that offers goods and services to other businesses (like we do here at Ahrefs), then you’re probably wondering how to get your products/services in front of your customers organically on Google. Luckily, we’ve been doing