TikTok Expands Test of Downvotes for Video Replies, Adds New Prompts to Highlight its Safety Tools
TikTok Expands Test of Downvotes for Video Replies, Adds New Prompts to Highlight its Safety Tools

After years of internal tests and experiments with downvote options in social apps, we’re now seeing more platforms actually try them out – though not exactly in the way that many would have assumed, based on past discussion. TikTok is the

TikTok Shares New Tips on How to Maximize Content Performance in the App
TikTok Shares New Tips on How to Maximize Content Performance in the App

TikTok has provided some new notes on how to maximize your TikTok content performance, which are fairly broad, in general, but could be handy in mapping out your platform strategy. As you can see here, in a new post on

WhatsApp Announces 'Communities' to Enhance Group Chats in the App
WhatsApp Announces ‘Communities’ to Enhance Group Chats in the App

WhatsApp has announced a new Communities feature, which is designed to provide additional functionality for your group chats in the app, and includes a range of new features including file sharing, emoji reactions, group audio calls and more.   ????

Reddit Updates Search Tools, Adds Capacity to Search User Comments
Reddit Updates Search Tools, Adds Capacity to Search User Comments

Reddit has announced a significant expansion of its search capacity, with the option to now search Reddit comments, in addition to posts, providing new ways to facilitate discovery, and uncover relevant conversations in the app. As you can see in

Elon Musk Raises More Questions About Twitter's Approach, Which Could Lead to a Big Shake-Up
Elon Musk Launches Hostile Takeover Bid for Twitter

Well, I don’t think anyone saw this coming, not in any realistic sense at least. But evidently, Elon Musk is serious about his push to better align Twitter with free speech principles, with the billionaire Tesla CEO offering a full,

The Simple (But Complete) Guide to Video Marketing
The Simple (But Complete) Guide to Video Marketing

We hopped onto the video bandwagon in 2015 and never looked back. Today, we have more than 300,000 subscribers and 14 million views, and that has led to thousands of new customers. For a “boring” industry like SEO, I’d like

YouTube Adds New CTV Campaign Measurement Verification Through Expanded Nielsen Partnership
YouTube Adds New CTV Campaign Measurement Verification Through Expanded Nielsen Partnership

With connected TV (CTV) watch time on the rise (aka people watching digital video content on their home TV sets), YouTube’s looking to improve its CTV solutions for advertisers, in order to provide TV-like ad reach and resonance at a

YouTube Launches New 'Search Insights' for All Creators
YouTube Launches New ‘Search Insights’ for All Creators

YouTube has announced that it’s rolling out its new Search Insights feature to all creators, which will provide a range of new data points to help refine your YouTube strategy, based on what people are looking for in the app.

A Beginners Guide to Facebook Ads A/B Testing
A Beginners Guide to Facebook Ads A/B Testing

Do you ever wish it was possible to just know the perfect combination of ad targeting, copy and creative that would help achieve your advertising goals? While there isn’t a quick way to know right off the bat whether or

What Is Search Engine Marketing? Beginner’s Guide
What Is Search Engine Marketing? Beginner’s Guide

In a world with 5.6 billion Google searches per day, the importance of showing up in Google’s search results can’t be overstated. That’s why search engine marketing is necessary for your business. But what is it? And how do you do it?