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Social media marketing questions for small business owners

March 29, 2019
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Can Social Media Marketing deliver effective results for my business?

Social media provides business owners with the power to receive feedback in real-time and communicate with customers in real-time. It’s no surprise that with millions of prospective customers from all over the world using Facebook, Instagram, YouTube, and other social networks each day, business owners include social media marketing into their overall marketing strategy alongside their website, blog, and traditional media. It is important to understand the pros and cons of using each social network, and what’s involved in maintaining or resourcing your business presence on them. Your online footprint can stick around for a long time so don’t underestimate how this can affect the perception of your brand in the marketplace.

How does social media fit into your overall marketing strategy?

What is your purpose is for utilizing social media? What do you hope to achieve for your business by using it? It’s really important that you identify your purpose for getting involved in social media (or any other marketing activity for that matter). You need to work out why you are taking part. What do you expect to achieve? Do you simply want to build brand awareness, engage with your customers or identify new sales opportunities? Remember to be realistic about what you believe you will be able to achieve.

Which social media tools should I be using?

With so many social networking sites, apps, and SaaS tools available, it can be difficult to narrow down to the best ones for marketing your business. Think about where your target audience would most likely see your messaging and tend to connect with you. Also, think about – and be realistic about – the amount of time and resources you’ll be able to commit to maintaining and administrating your presence on Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube…see what I mean? When choosing which platforms are right for you, you might just find that some are a better fit than others. You must be willing to devote the time needed to come up with fresh, new content. So it is important to consider whenever you have the time and the resources to effectively manage your social media presence.

How do I create quality content for social media?

Once you decide the best tools for the job, carefully consider the amount and quality of information you want to share on your chosen social networks. Remember…the internet is forever! Your content will likely stay online for a long time, so make sure it’s accurate and reliable information that’s valuable to your target audience.

How do I measure ROI on social media?

The introduction of web and mobile user tracking and analytics tools also brought with it the ability to more easily measure the success of online marketing and advertising campaigns. However, the nature of social media means that you might not always be able to see the results of your campaign right away. Your social media efforts may allow your customers to ask more questions or further engage with your brand or product. It’s all about relationship-building, so it can take time to build brand loyalty and repeat sales – your social media activities may not have an immediate impact on sales that can be easily measured, but where there is quality, enticing content, success follows.