Successful web design companies and designers will all tell you that the most important factors for your website are that they offer original content to your readers in a way that will assist the search engine results.
Make Your Website Sticky
By achieving the above your website will keep regular viewers and of course attract new ones. By adding good quality, original content you can be sure not to lose too many visitors to your competitor sites permanently.
Get The Branding Right
When designing or commissioning the design of your company logo, try to get several variations created to choose from. Ask your friends and colleagues for their opinion to help you make the right decision.
Keep Homepage Text Content Short
Find ways to keep your homepage text content light. Use short paragraphs, line breaks and bullet points where possible to make the information easy to absorb quickly. Don't put off the skim readers with too much text content.
Text Size Matters
Your target market may be much older than you and may require the use of screen reader tools and much larger text. Consider this at the outset so that your site design can accommodate this.
Easy Linking Between pages
Make it simple to move between pages with an organized menu structure. Anyone viewing the site and struggling to understand how to get around will probably leave.
Pictures Tell A Thousand Words
Good use of images can really improve the users ability to skim read the page and analyze the content more easily. Avoid confusing and non appropriate images and stick to the theme of your page when choosing images.
Give To Receive
Web searchers are usually happy to offer their details for you to use in your future marketing if you give them a freebie. A simple pdf download in trade for an email address is often enough to encourage an action from your visitors.
Learn From Your Peers
Sometimes you don't need to be completely original. Research your competitors sites to see the things that they do well and try to incorporate that into your site.