Google Ads has several options for targeting or excluding users from campaigns based on specific demographics, shared interests, and more.
In this post, we’ll be walking through each of the different Audience Types that you can leverage for targeting in your Google Ads campaigns.
Google Ads has an array of audience targeting options that you can utilize based on your business and/or campaign objectives.
Ex: Reaching users who abandoned their cart within your website
Ex: Reaching users who have been searching for “Men’s shoes” and also have the Nike app downloaded
Ex: Reaching users who are 18-24 with a Bachelor’s degree
Ex: Reaching users who are moving soon
Ex: Reaching users
Ex: Reaching users who are Coffee Shop Regulars
Ex: Reaching users who have signed up for to receive more information for an upcoming product release
You can also create and manage Audiences, as well as analyze performance by demographics, locations, devices, etc. in the “Audience Manager”, under “Tools & Settings”.
Now that you’ve created your audiences, you’re able to view and make adjustments at an Audience level. This allows you to gain and develop data-backed insights based on which Audiences Types generate the most efficient results for your campaigns.
In Google Ads, you’ll see metrics in a similar way to how you would at a campaign or ad-group level. For example, you’ll be able to analyze how Coffee Shop Regulars are performing against Website Visitors for a variety of metrics (e.g. Spend, CTR, Avg CPC, etc.).
Depending on the bid strategy you are using, you’ll be able to learn from Audience level data to optimize and drive more efficiency for your campaigns:
As you collect more Audience data over time, you’ll be able to identify which segments perform the best and make optimizations to past, present and future Google Ads efforts accordingly.
After you’ve got a hang of which Audiences are performing well for your campaigns and ad groups, here are some ways to leverage what you learn:
As with most other features in Google Ads, Audiences are not a “one-and-done” implementation — you should continue to monitor and optimize based on performance and always look for areas to expand in.
Now that you’ve learned how to create, manage and leverage Google Ads Audiences in campaign strategies, check out these guides for more tips:
Source: www.seerinteractive.com, originally published on 2021-06-16 09:28:17