Facebook has announced a range of new initiatives tied into this year’s Cannes LIONS marketing and advertising summit, which, due to COVID-19, will be a virtual event, with sessions live-streamed over the next week.
Facebook’s team will take part in a range of events, providing insight into how brands are making best use of the platform’s ad tools and processes.
And for marketers, that could provide some valuable insight – here are the key sessions where Facebook staff will be taking part:
It’s unclear if Facebook will be announcing any new initiatives at the event, but the last session in particular, with Fidji Simo, could reveal some new insights around creator monetization tools and growth plans.
The events will be streamed on the Cannes LIONS website, with select availability on Facebook’s on Facebook at Cannes LIONS event page.
In addition to this, Facebook’s also sponsoring ‘The Good Track‘, a series of events during the summit which aim to ‘celebrate the businesses, brands and creators who are changing the world for good’.
Facebook will also be presenting awards in two categories: ‘Glass: The Lion for Change’ and the ‘Sustainable Development Goals Lions’.
“Glass is a dedicated Lion celebrating culture-shifting creativity, and a place to commend ideas intended to change the world that address gender inequality or prejudice. The Sustainable Development Goals Lions celebrate creative problem solving, solutions or initiatives that harness creativity and seek to positively impact the world.”
Finally, Facebook will also provide 500 members from its Rise Program with complimentary Cannes LIONS Live virtual access passes as part of the initiative. The Rise Program, which Facebook first launched in Brazil last year, before expanding it further in March, aims to help agency staff upskill and re-skill to meet key demand, and provide support in light of the pandemic.
The Cannes LIONS event is always full of valuable insights and insider notes, and while it does cost around $US300 per virtual ticket, it could be worth the expense for those looking to get a better understanding of emerging trends, and how they should be planning for the next evolution of marketing and advertising.
As noted, Facebook will also share some content for free on its Cannes LIONS event page.
Source: www.socialmediatoday.com, originally published on 2021-06-18 14:47:11
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