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October 6, 2019

A website is very much important for the purpose of attaining online marketing goals. And a website without having a web presence has no value, thus, it is important to design an SEO-friendly website that Google can easily crawl and level up the ranking. When it comes to web designing, so there are a number of things we need to care about, as they have the power to make or break the image of the brand. So, today, here we discuss common web designing mistakes that hurt SEO, so, you can avoid them for better outcomes.

  • Wrong Header Tag Implementation: One of the common mistakes people overlook is missing and wrong implementation of the header tag. Though, it's a serious flaw that you cannot ignore, as it may ruin your SEO efforts.
  • Heavy Images: Another mistake that demolishes your search results or your SEO efforts, is the use of heavy images; as it may increase the page load time, affect the working and user experience, which further drop down the rank of your website. Thus, it is always good to optimize the image size before uploading it on the website.
  • Non-Responsive Website: A non-responsive website is the biggest web designing mistake, as it may take your customers away and make a very bad impact of your company in front of the clients. Thus, you should go always for the mobile-friendly or responsive website, so, it may help you attract loads of traffic to your website.
  • Thin Content: If you want to attract visitors to your website, so, you need to give them a reason to do so and content is the only way that helps you get the visitors on your website successfully. Make sure you don't miss the content part while creating a wonderful web design, as it may affect the SEO and break your image in front of your visitors.
  • Infinite Scroll: It is very popular these days, but if you don't know the actual way to use this feature, so, it may turn the table and affect the ranking. As it will take more time to load, which affect the user experience, so, you shouldn't make any such mistake.

These are some of the common mistakes that hurt the SEO and affect the ranking and reputation of your brand in the highly competitive market. You can even hire an SEO expert that helps you take benefit from their experience.



October 3, 2019

SEO friendly website design is vital to the success of your website. Optimizing your site tells the search engines what your site is about by using relevant keywords. These related words help the search engines index your site and rank your pages compared to others with the same or similar keywords.

Some people start an SEO project by setting up links and commenting on blogs and forums. Even before those things are done, SEO friendly website design should be completed.

What is SEO friendly website design?

Ensuring that you feed lots of keywords into your website makes it SEO friendly and user-friendly as well. That is, it makes the page much more likely to be found when a user does a search on those keywords. People will type variations of keywords, so be sure to use related words as well when building the content of your site. The better job of adding your main keywords and related keywords to your site that you do, the better your chances are of being among the top sites for those words.

So, is it that simple? Just fill your pages with your keywords, and the traffic will come? The answer to that is, yes, sort of. Utilizing those keywords in certain ways also helps to bring more traffic, which is the goal of SEO friendly website design.

For instance, headlines are more highly rated by the search engines, so using your keywords in a page's headline, and in any subheadings, can work to your advantage. On the flip side, over stuffing your pages with keywords can earn you a penalty from Google, so try not to use the same words or phrases more than 5 percent of the time.

Technical help for SEO friendly website design

While fancy and technical editing tools make it easy to build your site, they do not make it simple for the search engines, or for SEO friendly website design. This software can add scripting codes that makes the site hard to crawl, or unreadable by the engines, which could cause the page to not be indexed. It is better to use standard Html for any coding you want to do.

Among other technical issues to be aware of is the use of Flash. Flash can't be read by the search engines, and causes slow loading time of your pages, so it isn't user-friendly either. Likewise, using frames can cause some search engines problems and cause your pages not to be spidered at all.

One technical aspect that can help is the use of Java Script or CSS (Cascading Style Sheets) which reduce the size of your pages and make download times quick. This also helps the spiders to index your pages quicker and improves your search engine rankings.

A proper sitemap navigates your users to their specific search quickly, without wasting time, and search engines love sitemaps. Having an appropriate title for the content, and each page is helpful as well.

Getting traffic to your website becomes easier as you fill your site with more compelling and relevant content. Just remember to use the most important keywords so that search engines and users will easily find you.



September 18, 2019

Imagine a technology where there is no Search Engine Optimization, the work would have been so tough We all talk about SEO and in the present era it is the next big thing with an extra edge but the point is what exactly does it mean? So, let us start to take a brief view of the meaning, its significance as well as advantages and limitations.

The meaning of SEO

It is said that all the companies or individuals who have their own websites, blogs or even an online retail or merchandise can easily benefit from this practice as it helps the business to expand and even complies with the business aims and policies.

Search engine optimization also referred as (SEO) is the procedure by which a website can be optimized for it to accomplish better under spontaneous search parameters. IT even sorts the keywords greatly which are highly accountable for the website to get more noticed and famous and even leads to a greater number of visitors who would view the website.

Briefly, it is a set of commands which a website or an individual blogger follows that helps in optimization for the search engines as well as boost their ratings. Thus also making the websites more quality focussed, user friendly and quick and with smooth steering.

Importance

• It widely helps in the social marketing and promotion of the websites or the blogs.

• It even helps in the smooth functioning of the website, blog or online retail or merchandise.

• It puts the company, blog or online store ahead of the competitors

• Good search and optimization methods enhances the experience of the users.

• It is cost effective than other techniques present in the market.

Benefits

• It gives stable and constant results.

• It can retrieve any data that has been used.

• It helps in enhancing the business to greater heights.

• It offers better a Rate of Interest

• The visibility increases, thus boosting sales.

• The brand gets a uniqueness from the other competitors in the market.

• It helps in winning the trust of the consumers or the users

Limitations

• The biggest disadvantage is that results lack time.

• Even the rate of Interest shows after some time

• In order to be able to stand with the competitors, a heavy investment has to be made.

After having a look at the above heads it can be concluded that SEO is undoubtedly the smartest move of the present era, a long term benefit as it boosts the sales and leads yet it has its own limitations but yet the most famous and in trend for the companies, bloggers and other online options.



September 15, 2019

In website design it is important to utilize all tools at your disposal effectively. One of the most useful parts of web design is the design of a good css page. Cascading style sheets are a critical part of any good web design and can provide the backbone for a great website. There are a variety of ways in which they can be utilized to assist in good web design.

The beauty of css is in its simplicity. It provides the platform to really tidy up your website with minimum effort. Furthermore it is extremely easy to learn.

Basic Visual Aspects

Without it the process of organizing and designing the layout of multiple pages would be a slow and arduous process. It allows the developer to apply a set of standards to a set of web pages simply by linking to the css file in the head of each HTML page. This can be applied to the body, background, font, paragraph elements, etc. Through this, the developer can make changes to the sites theme and appearance simply by making changes once in the style sheet page.

Easy Maintenance

Another obvious benefit is that well constructed css makes for easy website maintenance. Unless an issue is restricted to only one page then it can probably be dealt with via the css. As a result there is far less time scrawling through multiple pages for a problem. Furthermore if someone other than the author is altering the site then it is far easier to get to grips with the site design through this.

Inline and External CSS

CSS is also not limited simply to a single externally linked page. In most websites this page controls the priority page formatting, but there are options to apply it differently. It is sometimes the case that one particular page may require a different set of standards from the others. Usefully css can be applied 'inline'. That is to say that it can be set up only to apply one page, a section of a page or even just a single page element. It's that versatile.

Advanced CSS

Clearly css will remain critical to website design and is a big part of promoting a website within SEO UK. In the not too distant future it looks very much like css will see further improvements.

Some developers are looking into object orientated css while browsers are quickly trying to adapt to new functionality which will be available in css3 such as transform and animation properties.



September 9, 2019

Social media is a very new aspect of our businesses that has taken over significant parts of not only our marketing plans but also our personal lives.

Major platforms battle for prominence and significance by adjusting their business models to provide better returns for their shareholders while intending to improve the user experience.

As these systems develop, how you use these platforms for your business must change as well.

Social Media ROI

While certain trends are consistent, subtle variables at play can become game changers. Recently Facebook has announced adjustments to its news feed and if that matters to your social media marketing then you will need to account for that change.

For that platform brands and businesses will now have an even harder time connecting to users with no previous demonstrated connection to the company trying to reach them.

When Facebook originally started it was a free-for-all and at that point everyone marketing online pounced. But year after year it became harder and harder to reach any users organically through their feed.

Now even the paid reach will be more restricted making it even harder to drive traffic from posts to your business's page or website.

If you measure the ROI of your social media efforts with an emphasis just on the Facebook platform then you may be alarmed when you see the stats start to change.

So how do you measure the return on your investment in social media?

According to Buffer, most measure by analyzing engagement with lead generation being second place and a sale being third.

As we all know measuring a conversion can be very simple or very complex but for most small businesses, it's the former and amounts to 'did they buy from us?' or 'did they contact us?

Moving forward the value of a lead may take precedence over engagement as platforms make it easier to qualify where the lead came from and how the user started in one place (social media) and wound up in another (your website).

Video Marketing

Another aspect that continues to attempt to move into a more prevalent spot is video marketing.

In 2016 and 2017 many predictions were made about video becoming more and more relevant to businesses. Many companies have started, and some closed, whose sole offerings were pre-made videos that could be updated for a business or brand to use.

The market hasn't shown that businesses are warming to that and many small businesses simply shy away from the cost, effort, and risks associated with trying to produce professional quality video with a small budget.

It's not impossible to do but it can go badly very easily. As a result, video marketing is still struggling to lure companies in. Though in Buffer's same analysis, the users they polled stated they are interested in doing more video this year.

What Should Your Business Do?

If you're planning on adapting to trends, then two things genuinely stand out. While there is no shortage of opinions, most self-appointed experts or gurus are guilty of self promoting while hoping their particular specialty will become more relevant.

Ask a video marketer and they'll tell you it's all video and YouTube. Ask a Facebook ads specialist and they'll tell you it's all about Facebook ads now.

The truth is the only two big stand outs that have shown they're providing better results are Instagram (and Instagram stories specifically) and LinkedIn ads. Instagram's user base has grown dramatically and LinkedIn will soon be offering video ads leading to increased relevance for both.

You may have a budget already set for your social media spending, but remember those are never fixed. Adjust and try attributing more to different platforms to gauge how effective it is for your business.

While it may seem laborious it's really not that hard to take an afternoon to read up on any recent changes and adjust your spending accordingly.

If you find yourself too busy to bother or hung up by the complexity, it's good to reach out to social media experts.

They can work with your SEO consultant, or if you don't have one, they may have a recommendation in making your social media work for you to avoid just pumping out content for the sake of having it and hoping it will do something for you .

Make 2018 the year you really pay attention to your social media because more and more of your competitors are.

Getting ahead of them requires adapting to change rather than resisting. Once you do you'll see much better results from your online marketing.

If you are brand new to using social media for your business and are ready to start but not sure where or how then please sign up for our Social Media Membership Program. It's a cost effective and easy way to work with industry professionals while you study the ins and outs of social media, video, and online marketing.



August 28, 2019

When we talk about search engine optimization, everyone is talking about optimizing for Google. Yes, Google may have the majority market share when it comes to search engines war, but we should not forget that Yahoo can deliver targeted traffic to your website too. Although Yahoo does not send as much as traffic as Google does, it is still worth optimizing your website for Yahoo.

Now, let me share with you a few tips to optimize your website for Yahoo:

1. On-page factors. To rank well on Yahoo, on-page optimization is very important. You must use your primary keywords in the Title and Meta tags. Conduct a detailed keyword research to identify the main theme of your website. Then choose the primary keywords and place them at the right places on your site to score well with Yahoo.

2. Search engine friendly URLs. Don't use fanciful naming conventions for your page. Keep your URLs simple and try to include your primary keywords inside your URLs. Every word in your URLs should be separated by a hyphen.

3. Clear linking structure. Yahoo pays a lot of attention to the internal structure of your website. If your pages and links are disorganized, you will find it hard to rank well on Yahoo. So try to adopt a hierarchical structure and includes a sitemap to allow Yahoo robots to crawl your pages easily.

4. Use primary keywords as the anchor text for your internal links. As Yahoo pays more attention to the internal structure of your site, this will help you score more points with Yahoo.

5. Good copywriting. When it comes to SEO, content is king. You should not write in a way just for search engines to read. Write naturally for both human and search engines. If you can churn out unique and quality content, Yahoo will definitely reward your site with good rankings. This applies to Google optimization too.

6. Build inbound links. Getting links to point back to your site is a universal SEO tactic to rank your site high on any search engines. When your site has many back links, it means that your site is popular and important. This will make search engines notice you and reward your site with good rankings. Some effective ways to build inbound links are: article submission, press release, social book marking, blogging, commenting on other people blogs, participating in forums and many more.

Optimizing your website for Yahoo is important and you should not neglect it. Spending time to optimize for Yahoo will definitely bring you rewards in the near future.



August 25, 2019

When it comes to your website, design matters. You want a site that will catch the attention of viewers, but a really good site does much more than that. You can have all the flash and dash in the world but if your website isn't easy to navigate or leaves the viewer wondering about anything, it has failed. The key to making all components work is to hire an experienced web designer . Easier said than done? Check out our tips on hiring a web design company for your business or organization.

Know What to Look For

You may think they're all the same but there are a few key differences between web designers, web developers and Internet marketers. Web designers are experts at determining layout, graphics, text and navigation of the site, responsible for creating graphics, colors and fonts, says Forbes Online. Website developers pick up from there and write the code to actually implement all those components. Internet marketers focus on boosting traffic to the site through practices like SEO. However, these days, no one can take such a singular approach; therefore, oftentimes professionals in this realm will handle all of the above phases as one unit.

Reputation

Word-of-mouth is one of the best ways to find a web designer. In fact, Forbes says this is the single best way to ensure a good match: getting a recommendation from someone you know in the business. Why? The designer will have more incentive to do an amazing job, knowing he comes highly recommended by a friend or colleague. That accountability can spur the professional on, as he is aware you're in contact with his clients. On your end, you get greater confidence in the designer's ability to handle the task because he comes with glowing reviews from a trusted source.

Portfolio

Of course, this doesn't mean you don't have to go through all the other items on your check list. Always check out a potential web designer's portfolio . This is a collection of website designs the professional has created in the past, and consequently, this is where you'll know at once if a designer is right for you. If your styles match up, then move on to the next steps in your search.

Proposal

It's smart to get a written statement of work or proposal that outlines the entire process, from budget and timeline of project to the minutiae of what will go into your website. This document will outline exactly what the web designer will build so that everyone is on the same page from the get-go. It will include the objective of your website, number of pages, custom headers, image rotations, custom forms, image gallery's; anything that will on the website from brochures and e-commerce tools to sign ups and selling tools.

Research

In your quest for the best designer, you can never do enough research. If you've narrowed down your search to one designer, don't stop there. Research their competitors so you can visually illustrate examples of your likes and dislikes. Once you've hit all these steps, you can be confident you're choosing the right web designer for your business.



August 22, 2019

Website trends have always kept changing depending on user's feedback, SEO and coding methods. 2016 has been great for website design with people trying to come up with unique ideas. Here we run down few promising trends that we predict for the coming year:

  • Visual appeal with flat design

Flat design has gained popularity in 2016 and will become even more popular in 2017. In flat design the sections are arranged next to each other neatly which makes the website easy to interact with. Clean appearance which has been liked by users visually will be a major focus. Simplicity will be the key to make the website visually appealing.

  • Responsive design everywhere

Knowing the benefits of responsive websites, developers have embraced this change more since past 2 years. There will be hardly any websites that will be non-responsive. The design approach will always have mobile view in mind. UI patterns will be created such that they are not very difficult to align them in responsive view. User's journey will be the prime focus for desktop, smartphones and tablets.

  • Video banner

I am personally not a fan of auto play videos on websites but video backgrounds are gaining immense popularity since few months. Having video slider along with image slider is a versatile marketing trend which will rise in 2017. Users are liking the idea of ​​instantly watching the video to gain information about the company.

  • Less use of stock photos

Its high time to change the same old idea of ​​stuffing stock photos in the site. Some photos are so common that they are seen on many other websites also. Customers will be more picky about having unique images for their brand. People are tired of seeing typical bespoke stock images and hence original custom photos will be welcomed.

  • Bold typography and colors

We have seen rich colors being quite a rage in 2016 which is a nice stereotype break from the typical web standard colors. The trend has finally changed. Brands will make efforts to look unique and showcase clearly who they are. We will have more bold choice of typography too. The typography will be make statements, clear and sharper. We will see big hero image with a beautiful big typography with nice animations and layers in the text.

  • Less full parallax websites

We have seen a lot of parallax website in past 2-3 years. This trend is about to vanish because of its side effects with SEO. Parallax websites are usually long one page websites which do not generate URLs separately for inner pages and hence are not crawled by search engines. Also the use of heavy script reduces the speed of the site and mobile view is not so good either. Parallax is not going anywhere. Rather it will be used smartly for certain sections of the site for that excellent Visual treat.

With the above trends, 2017 seems to be a great year ahead for interesting website concepts to come into market. Creative thinkers are likely to experiment more and build fresh looking websites.



August 10, 2019

If you are a website designer, or are starting up a website or a blog for the first time, you have probably started to realize that WordPress is most definitely the best website design platform available today. Some website designers have given other web hosting platforms a try, but ultimately come back to WordPress based on all of the features listed below that make it such a compelling solution for websites that require sales or lead generation performance.

• Content distribution engine – when configured properly (most people don't) WordPress is a content distribution engine. We configure WordPress websites to distribute to search engines, ping sites, social media sites, social bookmarking sites and RSS aggregator sites. This sends each blog post to more than 10,000 sites! You can find your post in Google within a few minutes.

• Plugins – WordPress has what amounts to an endless supply of available plugins for you to apply to your website. These are all easy to download and apply to your website, and they are completely free! No matter what your website needs in terms of functionality, WordPress usually has the plugin you will need so you don't need to write custom software to do this.

• Themes – Website designers know that one of the most important aspects of creating an attractive website is the availability of nice looking themes. WordPress has thousands of themes, which are all completely customizable to meet the needs of your specific website design. The themes are available in open format, 1 column, 2 columns, 3 columns, many different colors and graphics.

• Cost – You can set up free websites or blogs on WordPress.com, however, the serious business or website designer can set up their own domain name (and a premium or professionally custom designed website theme if desired) with a WordPress website at a hosting company for under $ 60 a year. That is a small investment for a business tool that end up being a major source of income and business lead generation.

• Intra-Site Linking – For both search engine optimization (SEO) and usability purposes it is ultra important to have a solid linking scheme for the pages of your website. WordPress links pages through SEO-friendly menus and special pages like tags, categories and archives as well as blog widgets like tag clouds, most recent posts and most recent comments.

• Simplicity – WordPress is extremely user-friendly. Even the newest website designer can easily install WordPress with a click. It is not necessary for a new website designer to know anything at all about computers in order to use WordPress to host their websites. Once it is installed, you just have to log into your account, add a page or blog post and start editing. It's as simple as using a word processor like Microsoft Word.

• Easily Customizable – Once you have your website (s) up and running with WordPress, it is extremely simple to customize your WordPress web design. Website designers will love all of WordPress's widgets that allow simple drag and drop designing with ease. You will find that you can literally do almost anything with WordPress's design capabilities.



August 7, 2019

Search Engine Optimization has become a vital part of any online marketing campaign. A company will not have any successful campaign without targeted, high-quality content. There are many different approaches for maximizing online visibility. Some of them have proven to be more effective than others and we will discuss them here.

The so-called "white-hat" SEO refers to techniques used to increase page rankings through means that do not violate the search engines' terms of service. Basically it refers to building and keeping an active audience through quality content and backlinks. So, the first SEO factor that must be taken into consideration is engagement. That is the ability to hold a user's attention and measures the amount of time spent on a page.

There are difference metrics related to engagement: number of visits, bounce rate, time of site, page views. And there are many SEO tools that provide the exact numbers. Improving the quality of the content will improve these numbers and will make the website rank higher.

A good website must also have good formatting. This will improve readability and overall engagement. Studies have shown that several formatting rules always make content more readable and eye-appealing:

– Shorter paragraphs. Each paragraph should have 2-3 sentences. This will boost readability considerably.

– Shorter sentences. Having to read a very long sentence is eye-fatiguing and can be an instant turn off for many users. You should try to break longer sentences into smaller ones when possible.

– Sub-headers. Many of us are used to quickly scan a page and look for exactly what we need. Providing relevant sub-headers for the content will make users reach where they wanted to and keep their attention.

– Bullet points. It is recommended to use bullet points when listing data. Besides being aesthetically appealing, it will also keep a user engaged and provide a fast reading mechanism.

Performing regular keyword researches is the base of SEO. You cannot have a competitive website if you do not provide what users want. Numerous applications were developed in order to provide statistical data. Search engines also provide applications that reflect what people searched the most.

Building backlinks is essential for any website wanting to rank high on search pages. Having good backlinks means linking relevant content in and out of a website. Links that are received due to high-quality content, outreach and influence marketing, are safe and extremely effective.