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June 17, 2019

What is Search Engine Optimization?

Search Engine Optimization, which is also known as SEO, is the process of increasing the volume and quality of traffic to a website from search engines via organic or search results. The higher your company's website ranks on Search Engine Result Page (SERP), the more visitors will visit your site.

As a marketing strategy for increasing site's relevancy, SEO consultants consider how search algorithms work and what people search for. A SEO process may involve a site's coding and structure, content and copywriting, site presentation, as well as fixing other problems that will prevent search engines from indexing your company website. If your company's website is not indexed by search engines, there will be no chance at all for your site to get high visibility rankings on search engines. Therefore, it is extremely important for businesses to take note of SEO and make sure that their websites are properly indexed by search engines.

The term "SEO" can also refer to "Search Engine Optimizer". This is an industry term that reflects to agencies and consultants that carry out search engine optimization process on behalf of their clients, and by employees who perform SEO services in-house. Every agency and consultant has their own SEO methodology; therefore they may use different methods to achieve high organic rankings for websites. In most cases, in order to have effective SEO, it may require changes to the HTML source code of a site, SEO tactics will be incorporated into website development and design. That is why almost all SEO SEO agencies and consultants will first look at the design and back-end architecture of a website before starting any SEO process. This will ensure that SEO is carried out out effectively.

Search Engine Optimization as a Marketing Strategy for Businesses

So how should businesses use SEO as a marketing strategy? The primary objective of implementing SEO to a company's website is to drive targeted traffic to it. Eye tracking studies have shown that searchers scan a search result from top to bottom and left to right, looking for relevant results. Therefore, if your site is near the top of organic listings (organic listings refer to the web results that are listed on the left hand side of the SERP), it will most likely increase the number of searchers who will visit your site.

A successful online marketing campaign may actually involve SEO, but it also consists of the use of paid advertising on search engines, building high quality websites to engage and facilitate site visitors take action either through inquiries or online sales, setting up analytical programs to allow site owners to measure their successes and improving a site's conversion rate.

Benefits of SEO for Businesses

Businesses can benefit from SEO in a lot of ways, be it to increase brand awareness, get sales leads or increase sales revenue. The following is a list of benefits that businesses can get from SEO:

o Get more targeted traffic. SEO can increase the number of visitors to your site who are actively searching for your product or service.

o Increase brand awareness. SEO can give your brand a high international profile. You can also use SEO to create brand awareness for any new service or product by optimizing related product / service key phrases to rank higher on search engines.

o Marketing your brand 24/7. With SEO, your website will get exposure 24 hours a day, 7 days a week – without stopping.

o Higher sales. As SEO brings you targeted traffic, it can mean increased sales of your product or service.

o Long term positioning. Once a properly optimized & designed site is in place, rankings on organic listings should be consistent where the cost for Pay-Per-Click (PPC) Advertising is ongoing.

o More value for dollars. Once your company's website has achieved high organic rankings for various key phrases, you will not have to pay for each visit. Whereas for PPC Advertising, to enjoy high ranking visibility on search engines, you need to pay for each click or visit to your site.

However, to make sure that you have a successful SEO implementation, you need to make sure that your dedicated SEO agency abides to the guidelines of search engine when optimizing your site …

White Hat SEO VS Black Hat SEO

When it comes to SEO, there are 2 schools of thought – White Hat SEO vs Black Hat SEO. White hat SEO is techniques that search engines recommend as good practice and black hat SEO is those techniques that search engines do not approve of. For SEO consultants who practice white hat SEO, they tend to produce results that last a long time. Black hat SEO techniques may get a website to rank well initially, but the site will always be banned either temporarily or permanently once search engines discover what they are doing.

So it is very important for you to know the best practices in the SEO industry and make sure that the SEO agency that is handling your account uses techniques that conform to the search engines' guidelines and obligations no deception.

White hat technique is generally summed up as creating content for users, not the search engines. The content that is created should be easily accessible to search engine spiders, rather than intending to trick the algorithms from its intended purpose. So, the general rule of thumb is to stay on the safe side by creating content that is relevant to your target audience. Search engines value relevancy – they will definitely want to rank a site higher their organic listings if the content on the site is what searchers are looking for.

Black hat technique usually involves techniques that attempt to improve rankings that are disapproved by search engines, or involve deception. One common black hat technique is to use hidden text, either as text colored similar to the background of the website, or positioned off-screen. Another common technique known as cloaking is to load a different page depending on whether the page is accessed by a human or a search engine spider.

Search engines will penalize sites which use black hat techniques, either by reducing their organic rankings or even eliminating them from their database completely. This is a very costly mistake on the business point of view as you will lose out a lot of grounds as your competitors are enjoying free organic traffic from search engines due to their high rankings for major key phrases. One infamous example was in February 2006, whereby Google removed BMW Germany from its database for use of black hat methods. However, the company has quickly apologized and cleaned up the offending pages and were historically restored to Google's database.

Therefore, it is very important to make sure that your SEO agency is moving away from black hat methods. You will not want to be blacklisted by search engines which will translate into loss in sales and profits.

Keyword Research – The Key Factor to Successful SEO Implementation

Major search engines like Google, Yahoo, MSN Live and AOL get a lot of searches every day. Before you implement SEO to your website, you must know what key phrases or keywords your target audience is using to search for the product or service that you offer.

Whether you like it or not, there is a good chance that many people have never heard of your company. These people might be your customers, if only they can find you on search engines and buying from you. It is well accepted that building awareness is the first step to land a new customer. For example, when someone sees a TV advertisement about that new car, you hope that he or she is in the market for a car at the moment. However, relatively few people are in that situation at any one time. Majority of people who saw the TV advertisement have no interest in buying a car at the moment. But someday they will. So advertisers know that the messages – the model of the car and company name in their commercials will stick in viewers' minds, who may remember the message later when they are ready to buy a car. It is the same for SEO.

Searchers may not know that your company offers a particular product or service service unless they see your site listed on the Search Engine Result Page (SERP). Unless they see your listings, they will not think of you. Most of the time, searchers looking for a product or service for the first time may not be aware of any specific company or brand name as they are just gathering information. However, according to a research done by search marketing consultancy iProspect, more than 55 percent of viewers expect to see big brands listed at the top of search results. The same study also shows that over 66 percent of seekers believe that sites that are listed at the top of search results are the top companies in their field. So can you imagine how this affects your company's brand awareness? If your company's website is not listed at the top of search results, they will not see your company as a "big brand" in their mind. Therefore, it is extremely important for you to optimize keywords or key phrases that your target prospects will use to find the product or service that you are offering.

So what types of keywords or key phrases should you choose? Businesses should target keywords that are relevant to the content of their websites. Basically, keywords can be categorized into 3 types, which are: "Too Hot Keywords", "Just Right Keywords", and "Too Cold Keywords". Too Hot keywords are single word search terms like "Aircon" and "Translation" which do not seem to be targeted enough to get conversions. These keywords typically bring in high search volume (which is naturally tempting to optimize) but the conversion may not be as ideal as targeting keywords which falls into the "Just Right" category. (For examples: Aircon Servicing, Translation Agency Singapore ") By optimizing those" Just Right "keywords, businesses can get more targeted traffic to their websites and increase the chance of conversions.

Choosing the right keywords is the real beginning of any SEO effort. After you have determined the right set of keywords to target, you can start the work of search engine optimization.

Why do you need to outsource SEO?

SEO is a very time-consuming process as continuous fine-tuning and monitoring need to be done. Therefore, it is advisable for you to hire a search engine optimization agency to plan out the optimization plan for your company.

A professional SEO agency will look at your site and make recommendations to increase your search engine ranking and website traffic. Once they start to optimize your website, they will provide recommendations and monitoring reports for you to know the progress of it.

Last but not least, in order to achieve successful optimization results, it is very important for your SEO agency to work closely with your website designer if you have your own IT department. This is because your company website needs to be both visually appealing and search engine friendly in order to achieve high organic rankings, as well as conversions.



May 18, 2019

You've probably already heard how WordPress is a very popular platform for bloggers, and chances are, a major of the blogs you read every day were created with WordPress. While it is the best blogging software available, thanks to some great theme developers, WordPress has now also become arguably the best platform for business websites.

WordPress is very easy to learn how to use, very easy to customize and scale to your business, is incredibly affordable, and lets you chose your own hosting company (opposed to getting ripped off for hosting by hosted website solutions). WordPress.org software is free, and you can then easily add themes (other known as templates) that integrate perfectly with WordPress, letting you get virtually any type of website up and running within minutes. WordPress themes can let you have better websites than people and companies that pay thousands of dollars to developers to build their websites. Best of all, outstanding premium WordPress themes usually cost under $ 100. I've personally spent well over $ 100 a month for hosted website software that was honestly not as good as WordPress. Using WordPress can easily save you or your company a ton of cash that can be better used to market your business.

7 Steps to Finding the Perfect WordPress Theme for Your Business

1. Decide on the type of business website you are looking for. This may sound obvious, but there are WordPress themes available for a wide variety of businesses, from corporate websites, to directory sites, news & magazine sites, eCommerce businesses, daily deal sites, photography websites and much more. There are some WordPress themes available that are so good that they might even encourage you to start a type of business you had not even considered!

2. Decide on must-have features for your website. Most themes have standard features such as multiple color schemes, giving you the ability to easily customize things like fonts and colors, and some pre-designed page templates, but are features such as Advanced Search, integration with Google Maps, Image Sliders, or the ability to sell digital products important to your business? In other words, focus on key features that might be specific to your business, or maybe features that would be a great improvement over your current website.

3. Decide on what type of style best suites your brand. Do you want to portray your company as professional, fun, modern or high-tech? What about minimalist, artsy, bold or retro? Do you want your website to be clean and organized or have more of a grungy look?

4. Decide on a your preferred website layout. This one is a bit tricky, since many of the best WordPress themes may have one layout by default, but give you the option to easily choose from various layout options. If you do not love the default layout of a specific theme, but it has all the features you are looking for, you might want to check whether the theme includes multiple layout options. Also, it is often worth deciding whether you want a blog-type layout (generally with a widget-based sidebar on the right and comment fields below your posts) or more of a professional layout. Having a standard blog-style layout might work well for news sites (and it encourages discussion from your site visitors), but it may not be appropriate for corporate websites.

5. View theme demos. Browse theme demos as if you were a customer or a potential client. Is the website easy to understand and navigate, well organized and give you the search options you would want? Is it easy to browse photos on the gallery page? Does it give a professional image of the business?

6. Make sure the theme designer provides at least some form of technical support. Some theme companies provide phone service, while others use email or a ticketing system for support, and others use support forums to communicate with customers. Any of these options are typically fine, but make sure they offer some level of support and customer service. WordPress is easy to use and most themes (especially premium themes) work very well, but you can still have issues or encounter bugs once in a while. You want to purchase a theme from a company or individual who will be around to help you if you run into an issue 10 months after you purchase the theme. Technical Support is one of many features you'll get when purchasing a premium free, as opposed to using a free WordPress theme.

7. To save a lot of time, rather than digging through the websites of numerous theme companies, check out a few online marketplaces that aggregate the best WordPress business themes from multiple theme designers into one place.

Summary

When it comes to online marketing, It looks like the focus of every small business these days is on places like Facebook and Twitter. While social media is important, and a great way to communicate with your customers and potential clients, your website is the real face of your business.

I constantly see small businesses spending a lot of money on things like pay-per-click ads, Facebook ads, SEO and more; all of which direct traffic to their websites. When you click through the company's website, you're often satisfied with a stale, confusing and out-of-date website that the company probably paid a good chunk of cash to have built for them in 1992.

You can create the best products, offer the best services, make the best food of any restaurant in your area, or write an amazing e-book, but if your website is not easy to use, easy to understand, and easy to purchase from , you are most likely losing a lot of business. People DO judge a book by it's cover, and your website is that 'cover' – it's often the first impression people have with your business.

I was reminded of this recently as I was searching for a carpenter / contractor to do some work on our house. I searched on Google, clicked on some AdWords ads, and was repeatedly billed to cringe-worthy websites that make me leave their sites within within seconds. My attitude was that if these 'businesses' cared so little about themselves to pay attention to their websites, I did not want to trust them renovating part of my house. They might have been amazing carpenters for all I know, but the first impression they've just immediately turned me off to them.

It is simply so easy and affordable to have a great website these days, that there's no excuse for businesses not to, regardless of what industry they're in. WordPress and other website software options out there make it possible for virtually anyone, with any budget and any level of technical knowledge to have an amazing looking website.



May 15, 2019

You've done your exploration, investigated a handful of varied SEO organizations, and discovered one you accepted had the expertise and mastery to push your website ideal for the very best purpose of the online search tool rankings. There, you'll soon begin receiving the advantages of upper activity levels.

And afterward, the primary month passes by, and zilch sees to own modified.

So you start to doubt your SEO administrator, eager to forgive exactly where your assets are going, why you are not seeing higher rankings, and, at any rate, some a lot of expectations.

General showcasing, all things thought-about, will deliver brings a couple of months. Customary promoting can either observe the action, therefore you push it additional, or it'll clearly not resound with the gathering of individuals, therefore you modify methods. Simple.

So what's wrong with you?

Obviously, as an SEO company, we'll tell you a similar issue as others do:

SEO takes time.

Why will SEO Take goodbye To … What?

Asking however long SEO takes is an incomplete question, and it will not get you a satisfactory answer. Obviously, what folks really need to forgive is however long it can take SEO to deliver results. But we're still not at an awfully specific question as a result of "results" that suggests various things to completely different folks.

To an SEO agency, a "result" is multiplied traffic and better returns. You're close to saying that clearly, this is often one thing thing an organization would have an interest in, too. And, as a whole, and bought because of the massive image, yes, their overall goal as an organization is to grow and see a lot of revenue.

But once it involves SEO, their plan of a result looks too often revolve around: "being # 1 for my favorite keyword." There's an extremely sensible article in Forbes that points out specifically why this notification could have been a very little problem within the current program surroundings. The article points out that there was a time once SEO was an easy matter of finding the five or ten keywords that had the previously potential and therefore the least competition.

These generic terms were typically terribly high in traffic volume and will doubtless flip a website into a traffic-generating powerhouse. Things are completely different, now. If your plan of a "result" is nothing but ranking # 1 for a little cluster of generic keywords, you're in all probability not planning to reach those who are checking out you, even though you are doing reaching the highest of the search engines for those terms.

Everything was higher "Back Then"

There was a time once SEO was extremely a matter of determinant that keywords may deliver the traffic traffic, then optimize your website for those terms, then build as several links as you may escape with.

It was mechanical, and it had been straightforward. But over time it evidenced to be absolutely unsustainable. People who used "shortcut" techniques to rise to the highest of the search engines on such techniques did not keep there. Even firms that used the techniques that were well accepted across the business before long found that they may lodge in the highest for long.

All those techniques that will be somewhat easier and somewhat quicker were too mechanical and too unnatural. Of course, mechanical mean there was a greater level of accuracy once making an attempt to predict a timeline for SEO to begin effectively.

And we can not extremely have that any longer, either.

So, How Long?

You'll hear plenty of estimates once you check with completely different SEO services. Four to eight months could be a common estimate. Six to twelve months is also a lot of correct, though. Here's what Google says, four to twelve months simply to begin seeing results. A year to envision results is not one thing that purchasers need to listen to or one thing agencies need to mention, however there it's, right ahead people on a Google Webmasters video.

Your Competition Is Activating Doing SEO, Too

How much time and energy are you golf shot into SEO campaign?

Do you understand your competition is perhaps fitting a minimum of as much?

There was a time once SEO worked as a result of plenty of massive firms did not perceive however vital it was extremely. That unfolded plenty of opportunities for smaller firms to create fast advances in the rankings. It's not like that any longer. SEO is tutored in universities and intensive firms have an SEO departments, and that they still source plenty of labor to agencies in the prime of that.

The competition is intense. Every weblog you set up may attract a lot of traffic; however, what percentage blogs are your competitor's golf shot up? If you can not beat their amount of content are you able to beat their quality? You can do all issue right in your SEO campaign, and results should still take a while as a result of another company is out there doing everything right, too.

SEO does not happen in an exception bubble.

Yes, if nobody else was actively making an attempt to rank for your keywords, it'd be easy to see results quickly. However, they're other factors as well which will have an awful impact on the speed of your SEO results.



May 9, 2019

1. Use blogging as a means of social media marketing
A blog is the Internet's version of the corner soap box. It is an outlet that can be used by the average individual to dissolve information. The blog is one of the most effective tools to do everything from developing a large following to promoting new products.

It is often through a company's blog that both small and large companies get vital information to their customers. If you want to use social media marketing affecting then you need a blog.

2. Use Twitter marketing to forward messages for other users

Twitter has become one of the largest promotional centers in the world which makes Twitter marketing a powerful tool.

You will often hear this person tweeted this or this celebrity tweeted that. Twitter is one of the most effective ways to use social media marketing to turn the ordinary into the extraordinary.

3. Use Facebook Marketing as a form of online marketing
Facebook has emerged over the last year as the friend everyone wants. Everyone is either using it or trying to become a part of it. One of the best strategies to make use of Facebook marketing is the use of the Facebook fan page and Facebook personal page.

The Facebook fan page is one of the must have tools in your social media marketing arsenal. It allows for a direct connection to your fans and customers. It may also be used to develop better overall marketing strategies with the information that is literally handed over to you from your fans.

4. Use YouTube marketing to boost your blog
There is nothing that lights-up the internet like a good viral video. Weather it is the racy Go Daddy videos or other viral videos, they produce a great deal of attention and traffic.
A good viral video can make your business enterprise a household name and produce residual traffic for your enterprise for weeks to come.

5. Use Twitter marketing to expose your products to more people
Endorsements have always been a tool of any marketing firm. Big names carry weight and often have explosive marketing power. Twitter marketing and Facebook marketing allow for this power to be taped.
Twitter can expose your product to millions of people simply because you partnered with a big name personality.

6. Use social media marketing to make money
Blog reviews are another big way to generate traffic, buzz, and sales. It's another form of endorsements and is a great bang for your buck. A good review could yield you 5 times to 10 times what you paid for it.
Be sure that the person producing the review for you has a much larger following so that you can receive the best value for your money.

7. Use Twitter marketing to make giveaways go viral
One of the best ways to make use of social media is to host a giveaway using social media outlets. The simple investment of the giveaway could yield you many new twitter followers, hundreds of new Facebook fans, and build your email subscription list. This is another Twitter marketing strategy that has long term benefits.

8. Use social media marketing to hook up with celebrities
Social bookmarking sites allow you to make a mark that can be stumbled upon later on. Some of the best sites for social media marketing are:

– Digg.com
Facebook Facebook
– Reddit

These sites are great for storing links, organizing them, and directing traffic to your business website.

9. Use social media marketing strategies that are often overlooked
You are probably using Twitter marketing and Facebook marketing already. MySpace and other social networking sites are often overlooked when it comes to social media marketing. The effectiveness of them however has not diminished. It is still a major platform used by music artist to distribute music and other items.

There are not any major companies that do not have a MySpace page, and you should too! There are still people that religiously use their MySpace pages and they make a great target audience for your marketing strategy.

10. Use Twitter marketing, Facebook marketing, and YouTube marketing all together
The best social media marketing strategy is to combine Facebook marketing, Twitter marketing, and YouTube marketing all together. You can have your Facebook fans follow you on twitter while checking out your website.

You can then have the people checking out your website participate in your give away which drives them back to your social media hub. You will have an injection of new traffic from your celebrity connection!

Need Outsource Social Media Service?



April 27, 2019

Search engine optimization (SEO) – The process of impacting the ranking of a website on a search engine's results for specific keywords to gain organic visibility

Every search engine combined receives over 6.5 billion searches a day with Google contributing around 4.5 billion of the searches. The benefits of a good SEO are huge, from your sites ranking within keyword searches to increasing the likelihood of conversion.

As a consequence, developing a good SEO involves many obstacles, the largest being how a search engines rank websites is unknown to everyone. For example, Google uses an algorithm involving over 200 factors to determine the ranking of websites for a specific search yet Google will never release information on any of the factors. But through persistent testing, web designers have been able to identify some factors to include into your website and research.

Market knowledge

You must know your target market, including understanding the keywords potential visitors search. You can take advantage of online software's which can provide a breakdown on the volume of traffic for keywords and produce a difficulty scale to beat competitors for those keyword search results. Make sure you're targeting the correct keywords.

Good user experience

Create a good user experience in every aspect of the user's process. This will include the quality of your site (content, links, images and more and processes. If you ensure that every user has a positive experience and comes away with new knowledge, search engines will mark this as a positive aspect of your website and rank you higher.

Site Speed

The time a site takes to load and during the user's interaction. Make sure your website is running at optimal speed. As slower sites will rank lower following research from Google which produced a positive correlation between the duration of time for a site to load and users who do not wait . A small alteration to your websites structure, the volume of content and optimization of images will affect site speed dramatically.

Keyword usage

The volume of keywords is a controversial subject. Research1 by some web design experts have identified that the volume of a keyword in a website's text affects ranking. The research1 showed that a keyword used approximately 2.4% on a web page is most effective and also highlighted that you can also incorporate 1.5% similar works to your keywords to maximize your SEO (Visually presented below). Whereas other web designers believe keyword volume does not have any correlation to SEO and the focus should be on the quality of content. Neverheless, utilizing both opinions can be incorporated into any content for cover both possibilities to enhance your SEO.

You may be reading this as you're new to SEO and discovering it is a complex and fast-changing environment or brushing up on your knowledge. The first step is to identify whether your website represents you and once it ranks high, it will have a high conversion rate. Following achieving this step, you can focus on your SEO.

References

1 – https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/



April 7, 2019

Creativity and quality research is considered a foundation for writing good content. Originality of the work is also imperative.

As the name suggests, an SEO writer must strive to attract traffic to a website through proper use of keywords in an article. Key phrases or keywords are deemed to sit well with the intent of a well written article.

Some of the key points to consider in SEO article writing include the following;

1) An admirable SEO article should be informative and captivating. Any reader of this article should be left with the urge to read everything from sunset to the end. The ambit of the subject matter must be within the reach of readers. That is to say, a well written SEO article should reach out to the targeted group.

2) Another item of consideration in article writing is grammar and language level. A good writer takes keen interest on the level and use of grammar. The credibility of a written article is accentuated when proper language is used. The writer should try to furnish any article with alluring and appealing sentence structures.

3) Completeness in ideas brought out by a writer is very important to readers. No one takes time reading articles that are not complete or that do not show completeeness. To be effective, SEO article writers should make their ideas complete and give visitors an amazing masterpiece. For instance, a writer who poses questions instead of giving answers in an article that is meant to explain ideas is not just worsening the case but also provokingadequate.

4) The strength of any article is seen in the amount to which research has been done on it. A good article is well researched and presented with the originality it describes. A writer overtly identifies the major areas of interest by choosing on the best ideas from a researched work. Through research, the writer is able to come up with an entertaining and interesting article which is relevant to readers. Remember the key point here is to ensure that the article written links more visitors to your website. Research is useful in identifying this and nailing it.

5) SEO article writing also requires meticulous attention to some useful tools. An ardent writer must try to have internal and external links and may also choose to use appropriate images along the article. The length of the article is also a factor to be considered. Although there is no standard rule on this, it is appropriate not to overburden readers with too much writing. Going by readership cultures, many readers prefer less bulky articles and presenting too many words in an article may lessen the interest of readers.


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March 29, 2019

Can Social Media Marketing deliver effective results for my business?

Social media provides business owners with the power to receive feedback in real-time and communicate with customers in real-time. It’s no surprise that with millions of prospective customers from all over the world using Facebook, Instagram, YouTube, and other social networks each day, business owners include social media marketing into their overall marketing strategy alongside their website, blog, and traditional media. It is important to understand the pros and cons of using each social network, and what’s involved in maintaining or resourcing your business presence on them. Your online footprint can stick around for a long time so don’t underestimate how this can affect the perception of your brand in the marketplace.

How does social media fit into your overall marketing strategy?

What is your purpose is for utilizing social media? What do you hope to achieve for your business by using it? It’s really important that you identify your purpose for getting involved in social media (or any other marketing activity for that matter). You need to work out why you are taking part. What do you expect to achieve? Do you simply want to build brand awareness, engage with your customers or identify new sales opportunities? Remember to be realistic about what you believe you will be able to achieve.

Which social media tools should I be using?

With so many social networking sites, apps, and SaaS tools available, it can be difficult to narrow down to the best ones for marketing your business. Think about where your target audience would most likely see your messaging and tend to connect with you. Also, think about – and be realistic about – the amount of time and resources you’ll be able to commit to maintaining and administrating your presence on Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube…see what I mean? When choosing which platforms are right for you, you might just find that some are a better fit than others. You must be willing to devote the time needed to come up with fresh, new content. So it is important to consider whenever you have the time and the resources to effectively manage your social media presence.

How do I create quality content for social media?

Once you decide the best tools for the job, carefully consider the amount and quality of information you want to share on your chosen social networks. Remember…the internet is forever! Your content will likely stay online for a long time, so make sure it’s accurate and reliable information that’s valuable to your target audience.

How do I measure ROI on social media?

The introduction of web and mobile user tracking and analytics tools also brought with it the ability to more easily measure the success of online marketing and advertising campaigns. However, the nature of social media means that you might not always be able to see the results of your campaign right away. Your social media efforts may allow your customers to ask more questions or further engage with your brand or product. It’s all about relationship-building, so it can take time to build brand loyalty and repeat sales – your social media activities may not have an immediate impact on sales that can be easily measured, but where there is quality, enticing content, success follows.

 



March 14, 2019

One amazing fact about social media marketing is that markets and brands can move and scale with incredible speed. Most social media brands are created to position and market a particular product.  The scale of the market makes it evolve and reposition. Think of the car industry of years back: two great giants of this era were Henry Ford of the Ford Motor Company and Billy Durant who created General Motors. Both understood that the original market would depend upon low price. Durant also felt that the low price should also have variant brands to target different groups. Henry thought that price was the key and he created a world class brand in the Model T. For a time, Henry’s bet was the correct one.

The market evolved over time. As the decade of the 1910’s progressed a middle class developed. With more resources available, people began to want more than just a low price in a car. The variance of income created different targets for the car. This created the necessity for the car to be branded in different ways. Luckily, for GM, Billy Durant had created these different brands. In the General Motors model, Chevy was the entry level for low-income people. Pontiac was the next level. This is for people who start a job and start receiving early career promotions. For the mature mid-career there is the Oldsmobile. For those people know on the fast track there is the Buick. Finally, for the people who have made it, there is the Cadillac.

I think the GM model is the model that modern social marketing should follow. Different income groups define their products in a different manner. The brands help them define themselves. This is the beginning of what is called the “umbrella” brand. This is several brands of the same product, under the roof of one company. It is this strategy that allowed General Motors to overcome a seemingly insurmountable lead by Ford in the 1920’s to become the pre-eminent brand in cars. What are the benefits to having an umbrella brand in relation to having just one big brand like the Model T.

As in the case of General Motors, a big benefit is MARKET GROWTH. There is strength in numbers. With many brands, like the GM family, there is constant engagement with the General Motors brand, instead of the singular General Motors “car”. As in the GM case, no one brand can control the entire market. This is the genius of Albert Sloan. It was Albert Sloan that has taught marketers the importance of targeting, segmenting, differentiation, and branding. This is in clear contrast to Mr. Ford’s assertion that you can have any color you want as long as it is black.

Multi-brands PREVENT BRAND EXTENSION. In 1923, there were many car companies, most with one brand. By having multi-brands, Mr. Sloan was able to consolidate the market and to dissuade the smaller struggling companies not to extend their brand and to get out of the market, allowing General Motors to concentrate on Ford.

Multi-brands PROTECT THE BRAND IMAGE. Everyone knows that Chevy, Pontiac, Olds, Buick, and Cadillac were General Motor brands. Each of the cars contributed to the GM image. Ford’s singular brand in the Model T worked against Ford. Because it had only one brand, Mr. Sloan was able to portray the Model T as a brand “built by farmers for farmers”



March 5, 2019

WordPress is software code that will make you look like an expert web developer. Once installed the software will allow you to build and maintain a website or blog with ease. It was first created to make it easy to set up a blog.

Over the years programmers have extended and improved its capabilities, making it a tool for developing more than just blogs. In order to use WordPress it must be installed on your host server.

Here is a list of reasons that you should be using WordPress.

1) It's Free

What can possibly be better that getting something for free? Not only is the software free, but you can get all sorts of add-ons that will enhance the appearance and functionality of your web site.

2) WordPress has pre-made designs to use

You do not even have to think about what you want your new site to look like. Finding a great looking WordPress theme is easy since there are thousands of template templates to choose from. Once you upload your theme 75% of the design step is done.

3) No special web editing software needed

This is great. After you log onto your site you use only your browser to create and edit new web pages or your blog. You do not have to learn HTML or other code like java or CSS. The WordPress editing interface is very easy to use. It works a lot like simple word-processing software.

4) Fast posting, updating and comment management

The blogging features in WordPress allow you to update your website / blog frequently, to receive and respond to comments from your readers, and to allow others to subscribe to your site content using RSS.

5) Plug-in

Plug-in are add-ons or snap-on mini programs that give you the ease and flexibility to add different features and appearance to your website. What you would do is install the plug-in you want to use and then just configure it within your WordPress dashboard. Some examples of a plug-in would have been adding a Facebook visitor button to your site. Another would be a SEO (Search Engine Optimization) plug-in that would allow you to add keyword tags to your posts.

If you are new to website building I would highly recommend that you choose WordPress for building your first website.



Source by Steve Laba



March 2, 2019

When it comes to search engine optimization you have to stay up to date with the latest trends and algorithms to ensure you achieve success, so where do you start. 2018 is another year of internet marketers focusing on SEO. Here are a few SEO techniques that you can use to push your business forward this year.

With affordable web development, you can ensure your website meets all the requirements of the top search engines, such as fast to load pages and easy navigation. These are important factors to take into consideration when it comes to your web development and ensure you speak to your developer to ensure that they understand your goals and what you want to achieve, creating a website relevant to your industry that will appeal to potential clients on a daily basis.

From here you need to start focusing on voice search. More and more people are relying on their smart phones and tablets than ever before to carry out searches for products and services that they need. With technology constantly evolving, we have “Siri” and other voice search options on the smart phones that enable clients to carry out online searches without having to touch the keypad. The problem is we don’t speak as we write, so the keywords you are currently using may not reach your voice search clients.

Focus heaving on voice search this coming year and amend some keywords to ensure you reach this audience. The statistics show that twenty five percent of all US Google Users will rely on voice search in the coming twelve months. This includes a percentage of your own target audience.

Another thing you will find this coming year is that Google is going to remain the top search engine around the world. While they hold onto the number one position, you want to ensure you tick all the boxes in terms of what they expect from companies operating online. This includes providing informative content, offers fast page load speeds, easy online navigation and white hat techniques being used that reduces the risk of you being penalised in the long run.

Social media is an absolute must to any company that wishes to succeed in 2018. In addition to having excellent and affordable web development and keeping your website updated and easy to use and navigate, you also want to ensure you have social media accounts to help you reach your audience with confidence. The majority of people these days has at least one social media account and the trend for social media is going to see it continue to grow and boom in the coming years, something every company wants to be a part of.

It is essential that with the year ahead you ensure all the content you publish online is relevant and quality content. The quality of your content, the relevance and the information you provide is all relevant to your ongoing online success. Web development and social media are just small parts of what is really involved and you want to ensure you add value to your clients experience when it comes to visiting their website, your blog or even your social media pages.

Mobile marketing is going to continue to grow in the year ahead, so it’s definitely worthwhile ensuring that you direct some of your online marketing towards this niche market. Make your website mobile friendly and ensure you cater to your mobile clients moving forward.

Finally, don’t forget to concentrate on your local audience and incorporate local SEO into your campaign.



Source by Michael Dawson