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August 10, 2019

If you are a website designer, or are starting up a website or a blog for the first time, you have probably started to realize that WordPress is most definitely the best website design platform available today. Some website designers have given other web hosting platforms a try, but ultimately come back to WordPress based on all of the features listed below that make it such a compelling solution for websites that require sales or lead generation performance.

• Content distribution engine – when configured properly (most people don't) WordPress is a content distribution engine. We configure WordPress websites to distribute to search engines, ping sites, social media sites, social bookmarking sites and RSS aggregator sites. This sends each blog post to more than 10,000 sites! You can find your post in Google within a few minutes.

• Plugins – WordPress has what amounts to an endless supply of available plugins for you to apply to your website. These are all easy to download and apply to your website, and they are completely free! No matter what your website needs in terms of functionality, WordPress usually has the plugin you will need so you don't need to write custom software to do this.

• Themes – Website designers know that one of the most important aspects of creating an attractive website is the availability of nice looking themes. WordPress has thousands of themes, which are all completely customizable to meet the needs of your specific website design. The themes are available in open format, 1 column, 2 columns, 3 columns, many different colors and graphics.

• Cost – You can set up free websites or blogs on WordPress.com, however, the serious business or website designer can set up their own domain name (and a premium or professionally custom designed website theme if desired) with a WordPress website at a hosting company for under $ 60 a year. That is a small investment for a business tool that end up being a major source of income and business lead generation.

• Intra-Site Linking – For both search engine optimization (SEO) and usability purposes it is ultra important to have a solid linking scheme for the pages of your website. WordPress links pages through SEO-friendly menus and special pages like tags, categories and archives as well as blog widgets like tag clouds, most recent posts and most recent comments.

• Simplicity – WordPress is extremely user-friendly. Even the newest website designer can easily install WordPress with a click. It is not necessary for a new website designer to know anything at all about computers in order to use WordPress to host their websites. Once it is installed, you just have to log into your account, add a page or blog post and start editing. It's as simple as using a word processor like Microsoft Word.

• Easily Customizable – Once you have your website (s) up and running with WordPress, it is extremely simple to customize your WordPress web design. Website designers will love all of WordPress's widgets that allow simple drag and drop designing with ease. You will find that you can literally do almost anything with WordPress's design capabilities.



August 7, 2019

Search Engine Optimization has become a vital part of any online marketing campaign. A company will not have any successful campaign without targeted, high-quality content. There are many different approaches for maximizing online visibility. Some of them have proven to be more effective than others and we will discuss them here.

The so-called "white-hat" SEO refers to techniques used to increase page rankings through means that do not violate the search engines' terms of service. Basically it refers to building and keeping an active audience through quality content and backlinks. So, the first SEO factor that must be taken into consideration is engagement. That is the ability to hold a user's attention and measures the amount of time spent on a page.

There are difference metrics related to engagement: number of visits, bounce rate, time of site, page views. And there are many SEO tools that provide the exact numbers. Improving the quality of the content will improve these numbers and will make the website rank higher.

A good website must also have good formatting. This will improve readability and overall engagement. Studies have shown that several formatting rules always make content more readable and eye-appealing:

– Shorter paragraphs. Each paragraph should have 2-3 sentences. This will boost readability considerably.

– Shorter sentences. Having to read a very long sentence is eye-fatiguing and can be an instant turn off for many users. You should try to break longer sentences into smaller ones when possible.

– Sub-headers. Many of us are used to quickly scan a page and look for exactly what we need. Providing relevant sub-headers for the content will make users reach where they wanted to and keep their attention.

– Bullet points. It is recommended to use bullet points when listing data. Besides being aesthetically appealing, it will also keep a user engaged and provide a fast reading mechanism.

Performing regular keyword researches is the base of SEO. You cannot have a competitive website if you do not provide what users want. Numerous applications were developed in order to provide statistical data. Search engines also provide applications that reflect what people searched the most.

Building backlinks is essential for any website wanting to rank high on search pages. Having good backlinks means linking relevant content in and out of a website. Links that are received due to high-quality content, outreach and influence marketing, are safe and extremely effective.



July 29, 2019

In a rapidly developing marketplace, businesses of all sizes are constantly chasing to improve customer relationships through personalization, communication, assessment, and transparency. With the advent of social media and the overwhelming adoption among our consumers, businesses now have an easy way to improve the major elements of the communication process, extremely delivering a happier, more profitable customer. As a social media marketing strategy should be catered to each individual business, there is no "one" way to do it, however there are a number of basic principles to understand. Here is a list of social media marketing do's and don'ts that will help you approach the socialsphere:

DO's

  • Have a plan- As with any undertaking, it is important to have a plan. Social media is part of your business model and so it is important to consider factors such as which going to setup and monitor profiles, post content and be the voice of the company.
  • Keep your profile fresh- A social presence is good, but can be detrimental if you do not manage it and keep it up to date.
  • Participate in the conversation- This is a great opportunity to listen to your customers and respond to questions / concerns. It's important to show that you care and show urgency when appropriate.
  • Ask questions- Tell your customers you want to hear from them, you'll be surprised at how many actually want to talk.
  • Add friends and followers- Be real with this one. Add friends and followers that are relevant, do not spam every one of your friends friends with friend requests just to get your numbers up. Use a pull marketing strategy and make them come to you by keeping your profile updated and offering advantages to join your page (ie discounts, new product awareness etc.).
  • Share discounts- These people have taken the time to get to know your company and have something opened up to you, the least you can do is give them a little something back. It will result in more loyalty down the line too!
  • Keep them updated- Let them know what's new in the industry. Let them hear it from the horse's mouth.
  • Be consistent- Your brand has a voice. Make sure that voice carries through in your social media marketing efforts.

Don'ts

  • Do not solicit your customers- You have a front row seat to their opinion. Do not scare them away with a bunch of advertisements. Creatively incorporated transactions and promotions that reward them for becoming a fan or follower.
  • Do not be tardy- If they ask you questions, respond in a timely matter. Business with you will be easy, help them understand that.
  • Do not talk too much- There is such a thing as too much information. You do not want to overload them with information, keep it brief, interesting, concise and relevant. Just look at the success of Twitter which has literally built its entire infrastructure on those few principles.
  • Do not mass follow / add friends- This will erode the credibility of your brand. You do not want to be seen as a spammer.
  • Do not start until you understand- This touches on the first point, develop a plan. It's good to get started and familiar with social networks and how they work, but be careful not to start a "social media campaign" without a plan.


July 17, 2019

Gone are those days when you use to advertise through pamphlets and flexes, with the dominance of technology and dependency on IOTs, the demand for a website is on the rise. Most of the businesses are eager to maintain a website but they fail to rank on the Search Engine Result Pages. Google is a shrewd analyzer; you have to regularly feed it with updates and new trends. If you feel that your website has been performing abysmally, it is most likely that you have not complied with the latest trends in SEO. The era of Panda and Penguin is long gone, the dawn of Humming Bird has happened and you should prepare your website in compliance with the changing trends.

A few groundbreaking SEO Trends to Consider for Optimum Ranking on SERP

Google AMP

Accelerated Mobile Pages Project, a new initiative undertake by Google to build a better user-friendly websites for users. As per this new trend, a lighter and simpler version of HTML is in demand. With slower loading web-pages eating away the traffic, the AMP has emerged as a game changer to dominate the SEO realm. AMP pages will load 30 times faster than normal web pages and you need to adjust accordingly for maximum results folks.

Redirect Again In Picture

Back then "Redirects" were termed as SEO leaks, but with the changing requirements, they are again in the game. In the latest announcements by Google, it was announced that "Redirects" will no longer contribute to SEO leaks. Now, all the websites can use 3xx redirects to rank their websites without any problem.

Social Media Redirection

As the branding is moving on social media, Google is all set to help you rank your website, if they fare well on the social media platform. Linking the website with LinkedIn, G +, Facebook, Twitter, Pinterest, and YouTube will have real time benefits. The more the likes and reviews about your website on social media, the greater will be the chances that the traffic would be directed towards your website.

Quality Content

Gone are those days when Google was just focused at the keywords. With the changing trends, you will have to produce quality content. By quality, it is mean informative and not promotional contents. Keeping that in mind, it is required to revamp the content generation strategy and focus more on delivering quality compliant, rather than, keyword stuffed garbage.

Keeping all these things in mind, you can draft the right way to deal with your pursuit of ranking higher on the SERP pages.



July 8, 2019

To define the term Social Media Marketing let's first analyze the definition of each word that makes up the term itself.

The word 'social' implies that communication is occurring between two parties and the term 'media' is simply the platform or method by which people are 'doing' social. And 'marketing' is the act of promoting products and services that lead to sales opportunities.

To summarize, Social Media Marketing is the process of promoting people, brands, products or services using Social Media platforms such as Facebook, Twitter, YouTube, LinkedIn.

While the principles of marketing remain, the strategies and psychology of marketing on each platform can be vastly different.

From a business perspective, each Social Media website serves one or more purposes as a marketing medium, the use of which depends on the target market you wish to communicate with (and sell to).

Let's look at each of these platforms individually …

Facebook

Facebook, the most popular of the Social Media websites has essentially two sides. Firstly, from a purely social perspective, it allow any individual to join and find, connect and communicate with anyone they choose, whether they are existing friends, school or university colleagues, family members, work collections and more.

The second side to Facebook is the business side. Facebook allows the creation of a 'Facebook Page' to anyone, but for business owners, they represent an opportunity to promote their products and services.

A Facebook Page is now an essential marketing tool for businesses of all shapes and sizes. They allow businesses the ability to attract 'fans' (past, present or future customers) as well as interact with these fans on the Facebook Page itself, primarily on the 'Wall' page.

A Facebook Page has multiple pages just like a normal business website would. The default pages contained within a brand new Facebook Page are; Wall, Info, Photos.

Business owners can also setup advertising within Facebook to drive visitors to the business's Facebook Page as a way of attracting more customers.

Twitter

Twitter is what's known as a 'Micro-Blog'. Micro meaning small and a Blog is like a news-feed containing information about a person, company, topic, industry etc., etc.

Twitter allows you to 'post' information of 140 characters in length about anything you wish. While it's true purpose is unknown it serves as a broadcast medium for businesses, individuals, celebrities or anyone who wants to voice their option or expertise about any subject they choose.

YouTube

YouTube is a video sharing website and due to its popularity and vast resource of information on just about any topic you can imagine, has become the second largest search engine (after Google). This means that people use YouTube to search for video content about any topic they wish to search for. It's no doubt that online video one of the primary ways our society uses as a way to communicate, learn, share and engage with others.

YouTube allows anyone the ability to upload a video of their choosing onto their own YouTube account for public or private viewing.

LinkedIn

LinkedIn serves two purposes. The first, it's a way for job seekers (or employers) to connect with each other.

Secondly, it's a business tool that allows business owners the ability to connect with and build a 'network' of contacts. Thinking of it like a business networking group, located online.

You can use LinkedIn to be introduced to someone via an existing contact in your network. It can be a powerful tool if your business is B2B.

Your choice of Social Media platform to choose to market yourself, your company or your products and services should be dictated by the type of customer you wish to connect with as well as the type of engagement and interaction you wish to have with the person.



June 17, 2019

What is Search Engine Optimization?

Search Engine Optimization, which is also known as SEO, is the process of increasing the volume and quality of traffic to a website from search engines via organic or search results. The higher your company's website ranks on Search Engine Result Page (SERP), the more visitors will visit your site.

As a marketing strategy for increasing site's relevancy, SEO consultants consider how search algorithms work and what people search for. A SEO process may involve a site's coding and structure, content and copywriting, site presentation, as well as fixing other problems that will prevent search engines from indexing your company website. If your company's website is not indexed by search engines, there will be no chance at all for your site to get high visibility rankings on search engines. Therefore, it is extremely important for businesses to take note of SEO and make sure that their websites are properly indexed by search engines.

The term "SEO" can also refer to "Search Engine Optimizer". This is an industry term that reflects to agencies and consultants that carry out search engine optimization process on behalf of their clients, and by employees who perform SEO services in-house. Every agency and consultant has their own SEO methodology; therefore they may use different methods to achieve high organic rankings for websites. In most cases, in order to have effective SEO, it may require changes to the HTML source code of a site, SEO tactics will be incorporated into website development and design. That is why almost all SEO SEO agencies and consultants will first look at the design and back-end architecture of a website before starting any SEO process. This will ensure that SEO is carried out out effectively.

Search Engine Optimization as a Marketing Strategy for Businesses

So how should businesses use SEO as a marketing strategy? The primary objective of implementing SEO to a company's website is to drive targeted traffic to it. Eye tracking studies have shown that searchers scan a search result from top to bottom and left to right, looking for relevant results. Therefore, if your site is near the top of organic listings (organic listings refer to the web results that are listed on the left hand side of the SERP), it will most likely increase the number of searchers who will visit your site.

A successful online marketing campaign may actually involve SEO, but it also consists of the use of paid advertising on search engines, building high quality websites to engage and facilitate site visitors take action either through inquiries or online sales, setting up analytical programs to allow site owners to measure their successes and improving a site's conversion rate.

Benefits of SEO for Businesses

Businesses can benefit from SEO in a lot of ways, be it to increase brand awareness, get sales leads or increase sales revenue. The following is a list of benefits that businesses can get from SEO:

o Get more targeted traffic. SEO can increase the number of visitors to your site who are actively searching for your product or service.

o Increase brand awareness. SEO can give your brand a high international profile. You can also use SEO to create brand awareness for any new service or product by optimizing related product / service key phrases to rank higher on search engines.

o Marketing your brand 24/7. With SEO, your website will get exposure 24 hours a day, 7 days a week – without stopping.

o Higher sales. As SEO brings you targeted traffic, it can mean increased sales of your product or service.

o Long term positioning. Once a properly optimized & designed site is in place, rankings on organic listings should be consistent where the cost for Pay-Per-Click (PPC) Advertising is ongoing.

o More value for dollars. Once your company's website has achieved high organic rankings for various key phrases, you will not have to pay for each visit. Whereas for PPC Advertising, to enjoy high ranking visibility on search engines, you need to pay for each click or visit to your site.

However, to make sure that you have a successful SEO implementation, you need to make sure that your dedicated SEO agency abides to the guidelines of search engine when optimizing your site …

White Hat SEO VS Black Hat SEO

When it comes to SEO, there are 2 schools of thought – White Hat SEO vs Black Hat SEO. White hat SEO is techniques that search engines recommend as good practice and black hat SEO is those techniques that search engines do not approve of. For SEO consultants who practice white hat SEO, they tend to produce results that last a long time. Black hat SEO techniques may get a website to rank well initially, but the site will always be banned either temporarily or permanently once search engines discover what they are doing.

So it is very important for you to know the best practices in the SEO industry and make sure that the SEO agency that is handling your account uses techniques that conform to the search engines' guidelines and obligations no deception.

White hat technique is generally summed up as creating content for users, not the search engines. The content that is created should be easily accessible to search engine spiders, rather than intending to trick the algorithms from its intended purpose. So, the general rule of thumb is to stay on the safe side by creating content that is relevant to your target audience. Search engines value relevancy – they will definitely want to rank a site higher their organic listings if the content on the site is what searchers are looking for.

Black hat technique usually involves techniques that attempt to improve rankings that are disapproved by search engines, or involve deception. One common black hat technique is to use hidden text, either as text colored similar to the background of the website, or positioned off-screen. Another common technique known as cloaking is to load a different page depending on whether the page is accessed by a human or a search engine spider.

Search engines will penalize sites which use black hat techniques, either by reducing their organic rankings or even eliminating them from their database completely. This is a very costly mistake on the business point of view as you will lose out a lot of grounds as your competitors are enjoying free organic traffic from search engines due to their high rankings for major key phrases. One infamous example was in February 2006, whereby Google removed BMW Germany from its database for use of black hat methods. However, the company has quickly apologized and cleaned up the offending pages and were historically restored to Google's database.

Therefore, it is very important to make sure that your SEO agency is moving away from black hat methods. You will not want to be blacklisted by search engines which will translate into loss in sales and profits.

Keyword Research – The Key Factor to Successful SEO Implementation

Major search engines like Google, Yahoo, MSN Live and AOL get a lot of searches every day. Before you implement SEO to your website, you must know what key phrases or keywords your target audience is using to search for the product or service that you offer.

Whether you like it or not, there is a good chance that many people have never heard of your company. These people might be your customers, if only they can find you on search engines and buying from you. It is well accepted that building awareness is the first step to land a new customer. For example, when someone sees a TV advertisement about that new car, you hope that he or she is in the market for a car at the moment. However, relatively few people are in that situation at any one time. Majority of people who saw the TV advertisement have no interest in buying a car at the moment. But someday they will. So advertisers know that the messages – the model of the car and company name in their commercials will stick in viewers' minds, who may remember the message later when they are ready to buy a car. It is the same for SEO.

Searchers may not know that your company offers a particular product or service service unless they see your site listed on the Search Engine Result Page (SERP). Unless they see your listings, they will not think of you. Most of the time, searchers looking for a product or service for the first time may not be aware of any specific company or brand name as they are just gathering information. However, according to a research done by search marketing consultancy iProspect, more than 55 percent of viewers expect to see big brands listed at the top of search results. The same study also shows that over 66 percent of seekers believe that sites that are listed at the top of search results are the top companies in their field. So can you imagine how this affects your company's brand awareness? If your company's website is not listed at the top of search results, they will not see your company as a "big brand" in their mind. Therefore, it is extremely important for you to optimize keywords or key phrases that your target prospects will use to find the product or service that you are offering.

So what types of keywords or key phrases should you choose? Businesses should target keywords that are relevant to the content of their websites. Basically, keywords can be categorized into 3 types, which are: "Too Hot Keywords", "Just Right Keywords", and "Too Cold Keywords". Too Hot keywords are single word search terms like "Aircon" and "Translation" which do not seem to be targeted enough to get conversions. These keywords typically bring in high search volume (which is naturally tempting to optimize) but the conversion may not be as ideal as targeting keywords which falls into the "Just Right" category. (For examples: Aircon Servicing, Translation Agency Singapore ") By optimizing those" Just Right "keywords, businesses can get more targeted traffic to their websites and increase the chance of conversions.

Choosing the right keywords is the real beginning of any SEO effort. After you have determined the right set of keywords to target, you can start the work of search engine optimization.

Why do you need to outsource SEO?

SEO is a very time-consuming process as continuous fine-tuning and monitoring need to be done. Therefore, it is advisable for you to hire a search engine optimization agency to plan out the optimization plan for your company.

A professional SEO agency will look at your site and make recommendations to increase your search engine ranking and website traffic. Once they start to optimize your website, they will provide recommendations and monitoring reports for you to know the progress of it.

Last but not least, in order to achieve successful optimization results, it is very important for your SEO agency to work closely with your website designer if you have your own IT department. This is because your company website needs to be both visually appealing and search engine friendly in order to achieve high organic rankings, as well as conversions.



May 18, 2019

You've probably already heard how WordPress is a very popular platform for bloggers, and chances are, a major of the blogs you read every day were created with WordPress. While it is the best blogging software available, thanks to some great theme developers, WordPress has now also become arguably the best platform for business websites.

WordPress is very easy to learn how to use, very easy to customize and scale to your business, is incredibly affordable, and lets you chose your own hosting company (opposed to getting ripped off for hosting by hosted website solutions). WordPress.org software is free, and you can then easily add themes (other known as templates) that integrate perfectly with WordPress, letting you get virtually any type of website up and running within minutes. WordPress themes can let you have better websites than people and companies that pay thousands of dollars to developers to build their websites. Best of all, outstanding premium WordPress themes usually cost under $ 100. I've personally spent well over $ 100 a month for hosted website software that was honestly not as good as WordPress. Using WordPress can easily save you or your company a ton of cash that can be better used to market your business.

7 Steps to Finding the Perfect WordPress Theme for Your Business

1. Decide on the type of business website you are looking for. This may sound obvious, but there are WordPress themes available for a wide variety of businesses, from corporate websites, to directory sites, news & magazine sites, eCommerce businesses, daily deal sites, photography websites and much more. There are some WordPress themes available that are so good that they might even encourage you to start a type of business you had not even considered!

2. Decide on must-have features for your website. Most themes have standard features such as multiple color schemes, giving you the ability to easily customize things like fonts and colors, and some pre-designed page templates, but are features such as Advanced Search, integration with Google Maps, Image Sliders, or the ability to sell digital products important to your business? In other words, focus on key features that might be specific to your business, or maybe features that would be a great improvement over your current website.

3. Decide on what type of style best suites your brand. Do you want to portray your company as professional, fun, modern or high-tech? What about minimalist, artsy, bold or retro? Do you want your website to be clean and organized or have more of a grungy look?

4. Decide on a your preferred website layout. This one is a bit tricky, since many of the best WordPress themes may have one layout by default, but give you the option to easily choose from various layout options. If you do not love the default layout of a specific theme, but it has all the features you are looking for, you might want to check whether the theme includes multiple layout options. Also, it is often worth deciding whether you want a blog-type layout (generally with a widget-based sidebar on the right and comment fields below your posts) or more of a professional layout. Having a standard blog-style layout might work well for news sites (and it encourages discussion from your site visitors), but it may not be appropriate for corporate websites.

5. View theme demos. Browse theme demos as if you were a customer or a potential client. Is the website easy to understand and navigate, well organized and give you the search options you would want? Is it easy to browse photos on the gallery page? Does it give a professional image of the business?

6. Make sure the theme designer provides at least some form of technical support. Some theme companies provide phone service, while others use email or a ticketing system for support, and others use support forums to communicate with customers. Any of these options are typically fine, but make sure they offer some level of support and customer service. WordPress is easy to use and most themes (especially premium themes) work very well, but you can still have issues or encounter bugs once in a while. You want to purchase a theme from a company or individual who will be around to help you if you run into an issue 10 months after you purchase the theme. Technical Support is one of many features you'll get when purchasing a premium free, as opposed to using a free WordPress theme.

7. To save a lot of time, rather than digging through the websites of numerous theme companies, check out a few online marketplaces that aggregate the best WordPress business themes from multiple theme designers into one place.

Summary

When it comes to online marketing, It looks like the focus of every small business these days is on places like Facebook and Twitter. While social media is important, and a great way to communicate with your customers and potential clients, your website is the real face of your business.

I constantly see small businesses spending a lot of money on things like pay-per-click ads, Facebook ads, SEO and more; all of which direct traffic to their websites. When you click through the company's website, you're often satisfied with a stale, confusing and out-of-date website that the company probably paid a good chunk of cash to have built for them in 1992.

You can create the best products, offer the best services, make the best food of any restaurant in your area, or write an amazing e-book, but if your website is not easy to use, easy to understand, and easy to purchase from , you are most likely losing a lot of business. People DO judge a book by it's cover, and your website is that 'cover' – it's often the first impression people have with your business.

I was reminded of this recently as I was searching for a carpenter / contractor to do some work on our house. I searched on Google, clicked on some AdWords ads, and was repeatedly billed to cringe-worthy websites that make me leave their sites within within seconds. My attitude was that if these 'businesses' cared so little about themselves to pay attention to their websites, I did not want to trust them renovating part of my house. They might have been amazing carpenters for all I know, but the first impression they've just immediately turned me off to them.

It is simply so easy and affordable to have a great website these days, that there's no excuse for businesses not to, regardless of what industry they're in. WordPress and other website software options out there make it possible for virtually anyone, with any budget and any level of technical knowledge to have an amazing looking website.



May 15, 2019

You've done your exploration, investigated a handful of varied SEO organizations, and discovered one you accepted had the expertise and mastery to push your website ideal for the very best purpose of the online search tool rankings. There, you'll soon begin receiving the advantages of upper activity levels.

And afterward, the primary month passes by, and zilch sees to own modified.

So you start to doubt your SEO administrator, eager to forgive exactly where your assets are going, why you are not seeing higher rankings, and, at any rate, some a lot of expectations.

General showcasing, all things thought-about, will deliver brings a couple of months. Customary promoting can either observe the action, therefore you push it additional, or it'll clearly not resound with the gathering of individuals, therefore you modify methods. Simple.

So what's wrong with you?

Obviously, as an SEO company, we'll tell you a similar issue as others do:

SEO takes time.

Why will SEO Take goodbye To … What?

Asking however long SEO takes is an incomplete question, and it will not get you a satisfactory answer. Obviously, what folks really need to forgive is however long it can take SEO to deliver results. But we're still not at an awfully specific question as a result of "results" that suggests various things to completely different folks.

To an SEO agency, a "result" is multiplied traffic and better returns. You're close to saying that clearly, this is often one thing thing an organization would have an interest in, too. And, as a whole, and bought because of the massive image, yes, their overall goal as an organization is to grow and see a lot of revenue.

But once it involves SEO, their plan of a result looks too often revolve around: "being # 1 for my favorite keyword." There's an extremely sensible article in Forbes that points out specifically why this notification could have been a very little problem within the current program surroundings. The article points out that there was a time once SEO was an easy matter of finding the five or ten keywords that had the previously potential and therefore the least competition.

These generic terms were typically terribly high in traffic volume and will doubtless flip a website into a traffic-generating powerhouse. Things are completely different, now. If your plan of a "result" is nothing but ranking # 1 for a little cluster of generic keywords, you're in all probability not planning to reach those who are checking out you, even though you are doing reaching the highest of the search engines for those terms.

Everything was higher "Back Then"

There was a time once SEO was extremely a matter of determinant that keywords may deliver the traffic traffic, then optimize your website for those terms, then build as several links as you may escape with.

It was mechanical, and it had been straightforward. But over time it evidenced to be absolutely unsustainable. People who used "shortcut" techniques to rise to the highest of the search engines on such techniques did not keep there. Even firms that used the techniques that were well accepted across the business before long found that they may lodge in the highest for long.

All those techniques that will be somewhat easier and somewhat quicker were too mechanical and too unnatural. Of course, mechanical mean there was a greater level of accuracy once making an attempt to predict a timeline for SEO to begin effectively.

And we can not extremely have that any longer, either.

So, How Long?

You'll hear plenty of estimates once you check with completely different SEO services. Four to eight months could be a common estimate. Six to twelve months is also a lot of correct, though. Here's what Google says, four to twelve months simply to begin seeing results. A year to envision results is not one thing that purchasers need to listen to or one thing agencies need to mention, however there it's, right ahead people on a Google Webmasters video.

Your Competition Is Activating Doing SEO, Too

How much time and energy are you golf shot into SEO campaign?

Do you understand your competition is perhaps fitting a minimum of as much?

There was a time once SEO worked as a result of plenty of massive firms did not perceive however vital it was extremely. That unfolded plenty of opportunities for smaller firms to create fast advances in the rankings. It's not like that any longer. SEO is tutored in universities and intensive firms have an SEO departments, and that they still source plenty of labor to agencies in the prime of that.

The competition is intense. Every weblog you set up may attract a lot of traffic; however, what percentage blogs are your competitor's golf shot up? If you can not beat their amount of content are you able to beat their quality? You can do all issue right in your SEO campaign, and results should still take a while as a result of another company is out there doing everything right, too.

SEO does not happen in an exception bubble.

Yes, if nobody else was actively making an attempt to rank for your keywords, it'd be easy to see results quickly. However, they're other factors as well which will have an awful impact on the speed of your SEO results.



May 9, 2019

1. Use blogging as a means of social media marketing
A blog is the Internet's version of the corner soap box. It is an outlet that can be used by the average individual to dissolve information. The blog is one of the most effective tools to do everything from developing a large following to promoting new products.

It is often through a company's blog that both small and large companies get vital information to their customers. If you want to use social media marketing affecting then you need a blog.

2. Use Twitter marketing to forward messages for other users

Twitter has become one of the largest promotional centers in the world which makes Twitter marketing a powerful tool.

You will often hear this person tweeted this or this celebrity tweeted that. Twitter is one of the most effective ways to use social media marketing to turn the ordinary into the extraordinary.

3. Use Facebook Marketing as a form of online marketing
Facebook has emerged over the last year as the friend everyone wants. Everyone is either using it or trying to become a part of it. One of the best strategies to make use of Facebook marketing is the use of the Facebook fan page and Facebook personal page.

The Facebook fan page is one of the must have tools in your social media marketing arsenal. It allows for a direct connection to your fans and customers. It may also be used to develop better overall marketing strategies with the information that is literally handed over to you from your fans.

4. Use YouTube marketing to boost your blog
There is nothing that lights-up the internet like a good viral video. Weather it is the racy Go Daddy videos or other viral videos, they produce a great deal of attention and traffic.
A good viral video can make your business enterprise a household name and produce residual traffic for your enterprise for weeks to come.

5. Use Twitter marketing to expose your products to more people
Endorsements have always been a tool of any marketing firm. Big names carry weight and often have explosive marketing power. Twitter marketing and Facebook marketing allow for this power to be taped.
Twitter can expose your product to millions of people simply because you partnered with a big name personality.

6. Use social media marketing to make money
Blog reviews are another big way to generate traffic, buzz, and sales. It's another form of endorsements and is a great bang for your buck. A good review could yield you 5 times to 10 times what you paid for it.
Be sure that the person producing the review for you has a much larger following so that you can receive the best value for your money.

7. Use Twitter marketing to make giveaways go viral
One of the best ways to make use of social media is to host a giveaway using social media outlets. The simple investment of the giveaway could yield you many new twitter followers, hundreds of new Facebook fans, and build your email subscription list. This is another Twitter marketing strategy that has long term benefits.

8. Use social media marketing to hook up with celebrities
Social bookmarking sites allow you to make a mark that can be stumbled upon later on. Some of the best sites for social media marketing are:

– Digg.com
Facebook Facebook
– Reddit

These sites are great for storing links, organizing them, and directing traffic to your business website.

9. Use social media marketing strategies that are often overlooked
You are probably using Twitter marketing and Facebook marketing already. MySpace and other social networking sites are often overlooked when it comes to social media marketing. The effectiveness of them however has not diminished. It is still a major platform used by music artist to distribute music and other items.

There are not any major companies that do not have a MySpace page, and you should too! There are still people that religiously use their MySpace pages and they make a great target audience for your marketing strategy.

10. Use Twitter marketing, Facebook marketing, and YouTube marketing all together
The best social media marketing strategy is to combine Facebook marketing, Twitter marketing, and YouTube marketing all together. You can have your Facebook fans follow you on twitter while checking out your website.

You can then have the people checking out your website participate in your give away which drives them back to your social media hub. You will have an injection of new traffic from your celebrity connection!

Need Outsource Social Media Service?



April 27, 2019

Search engine optimization (SEO) – The process of impacting the ranking of a website on a search engine's results for specific keywords to gain organic visibility

Every search engine combined receives over 6.5 billion searches a day with Google contributing around 4.5 billion of the searches. The benefits of a good SEO are huge, from your sites ranking within keyword searches to increasing the likelihood of conversion.

As a consequence, developing a good SEO involves many obstacles, the largest being how a search engines rank websites is unknown to everyone. For example, Google uses an algorithm involving over 200 factors to determine the ranking of websites for a specific search yet Google will never release information on any of the factors. But through persistent testing, web designers have been able to identify some factors to include into your website and research.

Market knowledge

You must know your target market, including understanding the keywords potential visitors search. You can take advantage of online software's which can provide a breakdown on the volume of traffic for keywords and produce a difficulty scale to beat competitors for those keyword search results. Make sure you're targeting the correct keywords.

Good user experience

Create a good user experience in every aspect of the user's process. This will include the quality of your site (content, links, images and more and processes. If you ensure that every user has a positive experience and comes away with new knowledge, search engines will mark this as a positive aspect of your website and rank you higher.

Site Speed

The time a site takes to load and during the user's interaction. Make sure your website is running at optimal speed. As slower sites will rank lower following research from Google which produced a positive correlation between the duration of time for a site to load and users who do not wait . A small alteration to your websites structure, the volume of content and optimization of images will affect site speed dramatically.

Keyword usage

The volume of keywords is a controversial subject. Research1 by some web design experts have identified that the volume of a keyword in a website's text affects ranking. The research1 showed that a keyword used approximately 2.4% on a web page is most effective and also highlighted that you can also incorporate 1.5% similar works to your keywords to maximize your SEO (Visually presented below). Whereas other web designers believe keyword volume does not have any correlation to SEO and the focus should be on the quality of content. Neverheless, utilizing both opinions can be incorporated into any content for cover both possibilities to enhance your SEO.

You may be reading this as you're new to SEO and discovering it is a complex and fast-changing environment or brushing up on your knowledge. The first step is to identify whether your website represents you and once it ranks high, it will have a high conversion rate. Following achieving this step, you can focus on your SEO.

References

1 – https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/