The B2 Blog

Marketing channels are tools and platforms that you use to communicate with a target audience. In today’s world of digital media dominance and consumers turning prosumers, marketing needs to employ an omnichannel marketing strategy. That means all of the marketing

Reddit has announced that it will shut down the separate Dubsmash app, which it acquired last December, as it looks to merge the creative functionalities of Dubsmash into Reddit itself, and lean further into video engagement. Dubsmash, which will still

According to a recent CMO Survey, social media became even more critical to marketers during the pandemic, with those that were able to get their social media efforts right seeing major return on their social media investments.  It’s clear that

Twitter has added a new option to its ‘Birdwatch’ crowd-sourced misinformation detection program, with Birdwatch contributors now able to issue reports under an alias, via Twitter’s randomly-generated, bird-related identities. Birdwatch enables Twitter users who are part of the program to

TikTok has launched a new pitch for marketing spend by promoting what it’s calling ‘CommunityToks’, which seeks to underline the platform’s capacity to facilitate and promote community engagement around specific topics and niches. As outlined in the video, ‘CommunityToks’ focuses

Google is adding some new predictive elements to Google Ads insights, which will utilize both machine learning and historical data to predict likely consumer trends in your niche. The new trend predictions are still in beta, and as noted, are

Amid ongoing debate around the potential negative impacts of Facebook’s News Feed algorithm on broader content consumption habits, Facebook’s testing out a range of new control options, both for individuals and advertisers, which will enable people to influence what they

In case you needed another reminder, and in case you were wondering why Facebook’s so focused on winning back young users, a new survey from Forrester, incorporating responses from over 4,600 teenagers in the US, has found that TikTok has

How many hashtags should you add to your Instagram posts to maximize engagement? The advice varies – previous studies have shown fewer is better, while Instagram itself says that you should look to add 3 to 5 highly relevant hashtags

Facebook has announced an update to its social issues ad policy that will essentially reduce the stringency of its social issues qualifiers, ensuring more ads can run without the ‘paid for by’ disclaimer notice. As a recap, in the wake