The B2 Blog

The key to running a successful paid advertising strategy in 2022 is to look for new opportunities, and that includes taking into consideration advertising platforms that you haven’t tried out in the past. With over 431 million active users, Pinterest

TikTok will come under regulatory scrutiny in the US once again as part of a new investigation into the impacts that TikTok content can have on the mental health and wellbeing of younger users. As per CNBC: “TikTok is under

Meta has announced some new support measures for female-led businesses, which have been disproportionately impacted by the pandemic, as well as new education resources to help female entrepreneurs navigate into the next stage of post-pandemic recovery. The announcement comes as

TikTok continues to develop new ways to help creators develop, with a view to increased monetization, this time via a new program called ‘Agency Center’, which, when activated, will signal to talent agencies that they’re open to additional guidance and

After a year of testing, Twitter has announced some new updates to its Birdwatch crowdsourced fact-checking program, which enables Twitter users to add notes to Tweets that they believe contain misleading information. As you can see, through Birdwatch, users can

Meta’s New Product Experimentation (NPE) team, which recently announced a shift in focus for its approach, has released yet another new app experiment, with its ‘Move’ app designed to help organize group tasks, with in-app rewards for participants. As described

With eCommerce activity reaching new levels over the past two years, social media platforms have logically sought to tap into this trend, by adding in new in-stream discovery and buying options, in order both facilitate expanded revenue opportunities, and to