The B2 Blog

While other social media platforms get a lot more attention, LinkedIn has continued to see ‘record levels’ of engagement growth, and continues to expand its user base at a steady clip. The professional social network is not as cool or

As it works to provide more options for brands to manage their ad placements across its apps, Meta has announced a new partnership with brand suitability platform Zefr which will better enable advertisers to ensure that their promotions don’t appear

LinkedIn has published a new guide on effective employer branding, which could become even more important than ever in the post COVID landscape as employees seek out more meaning and increased job satisfaction. As explained by LinkedIn: “The pandemic has

YouTube has previewed some coming updates for YouTube Live, including live stream guests, new notifiers for when a channel is broadcasting in the app, and updated viewing options. First off, on live guests – similar to other live options, YouTube

Have you ever been watching a Reel on Facebook and thought ‘man, I really wish I could assign a Reaction here to show the creator how I feel about it, in emoji form’? Well, you may be in luck, with

Meta has filed a new lawsuit in California over the use of fake reviews on Facebook, targeting a specific fake review seller who it says had sought to manipulate its systems to benefit its customers. In the new suit, Meta

Instagram has launched a new campaign in the UK designed to highlight Black talent, and empower leaders in the UK Black community to inspire the next generation of users. Called ‘Black Perspectives’, the program ‘aims to challenge the status quo