Twitter Announces Full Ban on Climate Change Denial in Ads
Twitter Announces Full Ban on Climate Change Denial in Ads

I mean, this kind of feels like it should already be the case, but today, marking Earth Day 2022, Twitter has announced that it will now ban all ads which make claims that contradict scientific consensus on climate change and

Instagram Tests Out 'Templates' for Reels, New Ways to Reels Promos In-Stream
Instagram Tests Out ‘Templates’ for Reels, New Ways to Reels Promos In-Stream

Instagram’s trying out a new way to help users create more engaging Reels clips, while it’s also testing a new option to promote Reels in your main feed, as it works to compete against the rising threat of TikTok. First

Facebook Adds Music Clips in Comments to Add New Context to Your Replies
Facebook Adds Music Clips in Comments to Add New Context to Your Replies

Here’s a feature that nobody asked for, and won’t be annoying in any way shape or form. Some Facebook users have noted a new pop-up in the app alerting them to the fact that they can now insert music into

Seerfest 2022 Session Recap: CaaS to Power Your Marketing Strategy
Seerfest 2022 Session Recap: CaaS to Power Your Marketing Strategy

CaaS to Power Your Marketing Strategy Amanda Natividad, VP of Marketing at SparkToro and Le Cordon Blue-trained chef, schooled us this year at Seerfest 2022 on how to think beyond SEO goals and create content in service of our businesses

Twitter Tests New Closed Caption Button to Switch on Captions in Video Clips
Twitter Tests New Closed Caption Button to Switch on Captions in Video Clips

Twitter is making it easier to utilize closed captions in the app with the addition of a new ‘CC’ button on videos where captions are available. Video captions or no captions, it’s now easier to choose for some of you

Seerfest 2022 Session Recap: How to Transform Your Brand Inside Out
Seerfest 2022 Session Recap: How to Transform Your Brand Inside Out

How to Transform Your Brand Inside Out In 2022, customers care about more than just the product or service you are selling. They care about your brand – what you stand for, what you represent, what your purpose is. One

Instagram Launches Live Test of Pinned Posts on User Profiles
Instagram Launches Live Test of Pinned Posts on User Profiles

Instagram’s been hinting at it for a while, and now, it’s launched a live test of a new option to pin images on your profile for selected users. As you can see in this example, posted by user Salman Memon,

Why Consumer Connection is Important for Brands in 2022
Why Consumer Connection is Important for Brands in 2022

This post was written by: Yuzuka Akasaka, based on Seerfest 2022. What is the (Perceived) Role of Business in Social Issues? The ongoing COVID-19 pandemic has changed everything, and continues to affect our everyday lives. One result is a significant

What Is Marketing Automation & How to Get Started?
What Is Marketing Automation & How to Get Started?

Marketing automation is a must for any marketer, no matter the size of their company. It doesn’t matter whether you sell products or services. Those who ignore marketing automation are missing out on powerful resources. According to EmailMonday, around 56% of companies

Barack Obama Outlines Key Challenges with Social Media Amplification, and How to Address 'Design Flaws' to Save Democracy
Barack Obama Outlines Key Challenges with Social Media Amplification, and How to Address ‘Design Flaws’ to Save Democracy

Former US President Barack Obama has outlined a range of rising concerns with the modern media landscape, and social media specifically, along with potential solutions that could help to address social platform ‘design flaws’ that are facilitating the spread of