How to Identify Fake Instagram Influencers (and Find Authentic Ones)
How to Identify Fake Instagram Influencers (and Find Authentic Ones)

Did you know that over $1 billion dollars was spent on Instagram influencer marketing in 2017? It certainly makes sense! Aligning your business with an influencer who has “pull” with your target customers can be an authentic and meaningful way

Twitter Updates Bookmarks UI, Counts Bookmarks as Partial Likes
Twitter Updates Bookmarks UI, Counts Bookmarks as Partial Likes

Twitter has updated the display of the ‘Bookmark’ option in the app, which is one of several key fixes that Elon Musk had requested in recent weeks, as a means to help boost in-app engagement. As you can see, in

Google Optimize is Going Away. What Now?
Google Optimize is Going Away. What Now?

Google just announced that on September 30, 2023, it will sunset Google Optimize, its AB Testing tool. The news shook the Experimentation and AB Testing world since Google Optimize was one of the most popular tools around since it was

How Much Does SEO Cost in 2023? [Industry Research]
How Much Does SEO Cost in 2023? [Industry Research]

In November 2022, we surveyed members of the SEO industry to find out how much they charge for SEO services. Here are the top 10 takeaways: 78.2% of SEOs charge monthly retainers for some or all of their services. 54.5%