5 B2B Social Media Trends That Will Change Your Whole Strategy [Infographic]
5 B2B Social Media Trends That Will Change Your Whole Strategy [Infographic]

Are you considering your B2B marketing budget for the year ahead? Want to discover why social media should take a bigger piece of the pie? The team from Oktopost share the trends you need to know in this infographic. They break

Google Outlines New Algorithm Improvements to Improve the Accuracy of its Displayed Search Results
Google Outlines New Algorithm Improvements to Improve the Accuracy of its Displayed Search Results

Google’s looking to add more context to its Search results, in order to mitigate the spread of misinformation, by adding improved contextual data matching for Search Snippets, and more supplementary info within Search results, in order will help users decide

6 Things I Love About Zapier's SEO Strategy: A Case Study
6 Things I Love About Zapier’s SEO Strategy: A Case Study

Zapier is an “automation platform.” If you look at this single phrase that defines its category, there is not much search demand: 200 monthly searches in the U.S. and around 1.1K globally. It doesn’t seem quite like a $144M ARR