Twitter Makes ‘Location Spotlight’ Available to All Businesses, Announces New Marketing Education Initiatives
Twitter Makes ‘Location Spotlight’ Available to All Businesses, Announces New Marketing Education Initiatives

Twitter is adding to its Professional Profiles business display options by making its ‘Location Spotlight’ module available to all brands that have converted to a Pro account within the app, while it’s also announced some new education programs to help

TikTok Shares New Insights into How Gaming Marketers Can Connect with Audiences in the App
TikTok Shares New Insights into How Gaming Marketers Can Connect with Audiences in the App

TikTok has published a new overview of key gaming content trends and behaviors in the app, and how marketers can tap into the conversation as a means to boost their messaging among its rapidly expanding audience. As explained by TikTok:

Twitter Launches New Initiative to Enable PAC-12 Athletes to Monetize their Video Highlights
Twitter Launches New Initiative to Enable PAC-12 Athletes to Monetize their Video Highlights

Twitter has launched a new program that will enable student athletes to generate income from replays of their highlights within tweets, with ads inserted into their posted clips then pushing direct revenue to the athletes, as part of a new

Twitter Refutes Musk’s Latest Claims in Response to Countersuit Over Takeover Bid
Twitter Refutes Musk’s Latest Claims in Response to Countersuit Over Takeover Bid

It’s the end of another week, so let’s check in on the Elon Musk Twitter takeover drama, shall we? This week, both Twitter and Musk have filed new documents with Delaware’s Court of Chancery in an effort to more clearly