Twitter Shares New Research into the Roles that Social Media Engagement Has on Purchase Activity
Twitter Shares New Research into the Roles that Social Media Engagement Has on Purchase Activity

Twitter had conducted a new study into the impact that brand mentions within tweets have on actual shopping behaviors, and whether product discussions in the app lead to conversion. In order to provide some deeper perspective on this, Twitter partnered

Twitter Highlights Key Shopping Conversation Trends Leading into the Christmas Period [Infographic]
Twitter Highlights Key Shopping Conversation Trends Leading into the Christmas Period [Infographic]

I don’t want to say this – it feels strange to even be mentioning it. But Christmas is now only 165 days away, which means that marketers need to start thinking about their holiday campaigns, and how they ramp up

Twitter Adds New Prompts to Get More Users Adding Alt Text Descriptions to Images
Twitter Adds New Prompts to Get More Users Adding Alt Text Descriptions to Images

Hey, are you adding alt text captions to your uploaded images on Twitter? You should be, and now, Twitter’s going to prompt you to do exactly that, with new pop-ups being shown to some users alerting them to the benefits