LinkedIn Publishes 2022 'State of Sales' Report, Looking at Key Trends in Sales Performance
LinkedIn Publishes 2022 ‘State of Sales’ Report, Looking at Key Trends in Sales Performance

LinkedIn has published the 2022 edition of its State of Sales report, which looks at emerging trends among buyers and sellers, and how the most successful outreach managers are optimizing their performance. LinkedIn will publish eight different regional variations of

New Report Highlights TikTok's Rising Value as a Promotional Option for SMBs
New Report Highlights TikTok’s Rising Value as a Promotional Option for SMBs

Facebook remains the main social media platform of focus for SMB promotions, but TikTok is on the rise, as more businesses look to the short-form video app to expand their opportunities. That’s according to a new study by SMB support

TikTok Launches Limited Test of New Viewer History Display
TikTok Launches Limited Test of New Viewer History Display

TikTok has officially launched a limited test of its new ‘post view history’ option, which will enable users to see who among their followers has viewed their TikTok clips, if said viewers opt-in to letting their activity be tracked. As

Snapchat's Testing Replies to Spotlight Clips
Snapchat’s Testing Replies to Spotlight Clips

Snapchat has launched an initial test of replies to Spotlight clips, providing another way to engage with its TikTok-like short-form video feed. As you can see in this example, some users are now able to reply directly to a Spotlight