What It Is & How It Works
What It Is & How It Works

Canonicalization is the process that search engines use to determine the main version of a page. That is the page that will be indexed and shown to users. The chosen version is canonical, and ranking signals like links will consolidate

TikTok Tests New Mini-Games with Users in Vietnam
TikTok Tests New Mini-Games with Users in Vietnam

Gaming is arguably the most influential element of online culture, and as such, it makes sense for TikTok to lean into gaming where it can, as it looks to maximize its appeal among younger audiences. Already offering game streaming options,

Twitter Launches New Promotional Campaign for Spaces and Live Audio Chats
Twitter Launches New Promotional Campaign for Spaces and Live Audio Chats

While the audio social hype cycle has died down significantly, Twitter is determined to continue pushing Spaces as a key connection tool, in an effort to make it a bigger part of the Twitter experience. The latest on this front

Instagram's Testing a New Stories UI Which Could Have Big Implications for Your Content Strategy
Instagram’s Testing a New Stories UI Which Could Have Big Implications for Your Content Strategy

This is not going to please marketers that have made Instagram Stories a priority. Over the past few weeks, Instagram has been testing a new Stories presentation UI that essentially hides Stories posts after a certain frame count. As you