Day: April 26, 2022

This post was originally published in February 2020, and last updated in April 2022. As a PPC practitioner, nothing’s quite as daunting as revamping an account and waiting to see how it performs post-launch. Talk about pressure! Revamping a Paid

Content maps help make sure your content serves a strategic role in nurturing your audience. It’s one of the best ways to keep your content aligned with your business goals. I’ll cover two ways of creating content maps. The traditional way