Why Consumer Connection is Important for Brands in 2022
Why Consumer Connection is Important for Brands in 2022

This post was written by: Yuzuka Akasaka, based on Seerfest 2022. What is the (Perceived) Role of Business in Social Issues? The ongoing COVID-19 pandemic has changed everything, and continues to affect our everyday lives. One result is a significant

What Is Marketing Automation & How to Get Started?
What Is Marketing Automation & How to Get Started?

Marketing automation is a must for any marketer, no matter the size of their company. It doesn’t matter whether you sell products or services. Those who ignore marketing automation are missing out on powerful resources. According to EmailMonday, around 56% of companies

Barack Obama Outlines Key Challenges with Social Media Amplification, and How to Address 'Design Flaws' to Save Democracy
Barack Obama Outlines Key Challenges with Social Media Amplification, and How to Address ‘Design Flaws’ to Save Democracy

Former US President Barack Obama has outlined a range of rising concerns with the modern media landscape, and social media specifically, along with potential solutions that could help to address social platform ‘design flaws’ that are facilitating the spread of

Performance Max Scales Leads Efficiently Across Several Channels At Once
Performance Max Scales Leads Efficiently Across Several Channels At Once

Google recently made their once Beta campaign type now accessible to all advertisers. The ever-improving and always automating king of Search declares Performance Max campaigns “a new way to serve Google ads across YouTube, Display, Search, Discover, Gmail and Maps