Meta Publishes New 'Community for Brands Playbook' to Help Brands Build Engaged Online Groups
Meta Publishes New ‘Community for Brands Playbook’ to Help Brands Build Engaged Online Groups

Meta has published a new guide to help brands make the most of online communities, which, as you would expect, is primarily focused on Facebook groups, but provides a range of considerations and tips that will assist in any community-based

Instagram Tests Removing the 'Recent' Tab from Hashtag Searches
Instagram Tests Removing the ‘Recent’ Tab from Hashtag Searches

Oh, this is going to annoy some Instagram users real good. Today, Instagram has announced that it’s launched ‘a small test’ which will see the ‘Recent’ tab removed from hashtag search results, in favor of more recent posts and Reels

Yes, It Exists & Here's How to Do It
Yes, It Exists & Here’s How to Do It

Let’s get something straight—homepage SEO exists. A homepage can rank for relevant non-branded keywords and help other pages on your site to rank too. You can find proof of that all over the web. Here’s one from Squarespace’s homepage: But

Pinterest Hosts First 'Color Takeover' Campaign, Which Matches Products with Color Searches
Pinterest Hosts First ‘Color Takeover’ Campaign, Which Matches Products with Color Searches

In a first-of-its-kind activation, Pinterest has partnered with Jameson on what it’s calling a ‘color takeover’, which will see Jameson’s new ‘Orange’ whiskey product show up at the top of searches for orange-related queries in the app. As you can