Meta Announces New Crackdown on Misleading 'Watchbait' Video Titles and Descriptions
Meta Announces New Crackdown on Misleading ‘Watchbait’ Video Titles and Descriptions

Video marketers take note. While you obviously want to lure as many viewers as you can with your video clips, some tactics on this front can be questionable, and can be annoying to viewers. Meta is calling these tactics ‘watchbait’,

Why You Should Be Using Google Discovery Ads
Why You Should Be Using Google Discovery Ads

This post was originally published in 2019, and last updated in March 2022. In 2019, Google released a Beta ad format, that allows you to share visual stories with potential customers interested in topics related to your content. Discover is

TikTok Launches Search Ads in Beta for Selected Partners
TikTok Launches Search Ads in Beta for Selected Partners

Here’s a new consideration for TikTok marketers. This week, TikTok launched beta testing for ads in search results, which provides another way to reach the TikTok audience via the search terms that they use. As you can see in this

Creating Magic Everyday: How Seer Project Managers Work
Creating Magic Everyday: How Seer Project Managers Work

As a Seer Project Manager, I think about Disneyworld on at least a weekly basis. When I was in the first grade, my family took our first big road trip – from Chicago to Disneyworld in Florida. Disney as a