New Study Looks at How Static Ads Perform Against Video Ads on Pinterest [Infographic]
New Study Looks at How Static Ads Perform Against Video Ads on Pinterest [Infographic]

The key to running a successful paid advertising strategy in 2022 is to look for new opportunities, and that includes taking into consideration advertising platforms that you haven’t tried out in the past. With over 431 million active users, Pinterest

US Attorneys General Launch New Probe into the Dangers of TikTok for Young Users
US Attorneys General Launch New Probe into the Dangers of TikTok for Young Users

TikTok will come under regulatory scrutiny in the US once again as part of a new investigation into the impacts that TikTok content can have on the mental health and wellbeing of younger users. As per CNBC: “TikTok is under

Meta Announces New Training and Support Resources for Female-Owned Businesses
Meta Announces New Training and Support Resources for Female-Owned Businesses

Meta has announced some new support measures for female-led businesses, which have been disproportionately impacted by the pandemic, as well as new education resources to help female entrepreneurs navigate into the next stage of post-pandemic recovery. The announcement comes as

TikTok Launches 'Agency Center' to Provide New Strategic Guidance for Creators
TikTok Launches ‘Agency Center’ to Provide New Strategic Guidance for Creators

TikTok continues to develop new ways to help creators develop, with a view to increased monetization, this time via a new program called ‘Agency Center’, which, when activated, will signal to talent agencies that they’re open to additional guidance and