Google Adds New Trend Prediction Tools, Personalized to Your Business, to Google Ad Insights
Google Adds New Trend Prediction Tools, Personalized to Your Business, to Google Ad Insights

Google is adding some new predictive elements to Google Ads insights, which will utilize both machine learning and historical data to predict likely consumer trends in your niche. The new trend predictions are still in beta, and as noted, are

Facebook Experiments with Additional Business Context Elements in Ad Display
Facebook Tests New User Content Controls for News Feed, New Restrictions for Ad Placement

Amid ongoing debate around the potential negative impacts of Facebook’s News Feed algorithm on broader content consumption habits, Facebook’s testing out a range of new control options, both for individuals and advertisers, which will enable people to influence what they