TikTok may be good at inspiring new meme trends and promoting the latest music. But can it also help automotive marketers sell cars? Are TikTok users open to auto ads, and are they looking for car-related content within the app?
Marketing departments are often criticized for bringing in low-quality leads that sales can’t convert. This kind of situation is caused by the fact that marketing and sales KPIs are often separate by design. This leads to a common paradox—marketing can
Facebook is kicking off the holiday shopping period with a new series of eCommerce-focused events that aim to encourage the use of Facebook and Instagram shops, while it’s also looking to provide more support for SMBs, with a focus on