Instagram's Testing Likes on Stories, Providing Another Engagement Option
Instagram’s Testing Likes on Stories, Providing Another Engagement Option

What would a Like button add to the Instagram Stories experience? Right now, you can respond to a Story with a quick emoji response, which is then sent to the creator via DM, while you can also type in a

What Is a Causal Impact Analysis and Why Should You Care?
What Is a Causal Impact Analysis and Why Should You Care?

Let’s talk about noise. Not the type your car makes that causes you to crank up the stereo, but the kind that can make your marketing testing infuriatingly difficult to read. Most of us have probably been there – you

9 Easy Local Link Building Tactics
9 Easy Local Link Building Tactics

Every major local SEO organic and map pack study and survey shows links as one of the most prominent ranking factors. So if you want to rank yours or your client’s local business higher in Google, then you’re going to