There are three major categories of media coverage that PR teams use to reach and connect with their target audiences: Owned Media — Content created and published by your brand. Paid Media — Any ads or media coverage that you
People had a lot of extra time to themselves last year, and much of it was spent on their phones. According to CleverTap, time spent on mobile apps increased across all generations in 2020. Gen Z increased their mobile use
SEO specialists are marketers who are responsible for improving a website’s visibility in organic search results. If they’re working in an agency rather than in-house, they may take on this responsibility for multiple clients’ websites. Sounds like someone you’re trying
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