As Indian tech adoption continues to accelerate, every digital platform is looking for ways to establish a firmer foothold in the Indian market, and boost usage among India’s 1.4 billion citizens. The region offers huge potential for the platforms that
Snapchat has established a new deal with Universal Music Group (UMG), which will enable Snap users to add song clips from UMG artists via its in-app Sounds library. In addition, Snapchat’s also looking to add curated playlists within its Sounds
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