Snapchat Shares Update on Internal and External Diversity Efforts, Including a Re-Think of its Camera Tools
Snapchat Shares Update on Internal and External Diversity Efforts, Including a Re-Think of its Camera Tools

Snapchat has published the second edition of its Diversity Annual Report, which outlines the progress the company has made in seeking to meet its established goals on internal representation and improvement, while Snap has also provided details on news initiatives

Why Facebook Conversions API Matters in a Cookie-Less Future
Why Facebook Conversions API Matters in a Cookie-Less Future

It is no surprise that the plan by Apple and Google to depreciate third-party cookies is a concerning topic among advertisers tasked with accurately attributing conversions while respecting user privacy. To combat these huge shifts in the industry and to

How to Start an SEO Business in 6 Steps
How to Start an SEO Business in 6 Steps

I’ve been working for Ahrefs full-time for over three years. But before that, I ran an SEO business. My business wasn’t huge. At its peak, I was turning over between $5k-$10k per month. So if you’re here expecting to learn

Facebook Will Soon Enable Businesses to Create Facebook Ads Within WhatsApp's Business Tools
Facebook Will Soon Enable Businesses to Create Facebook Ads Within WhatsApp’s Business Tools

With Facebook working to make WhatsApp a more all-encompassing tool for business and personal use, it’s also looking to provide more promotional tools for brands on WhatsApp, in order to raise awareness of their connection options via message. But there